The site’s organic traffic increased from 24,702 to 50,678 per month after signing up for our 10,000 words per month subscription.
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Italy Travel Website SEO Case Study
Website:
This website provides in-depth information about Italy and travelling throughout the country. With the website’s success, the brand soon expanded into the itinerary planning and tour industry. They have recently launched an app using SEO as a key driving channel.
Objective:
We aimed to craft a successful strategy focusing on authentic content to increase the website’s organic traffic.
Results:
- High-quality evergreen content that survives Google’s regular Core Algorithm Updates.
- Went from 2 monthly organic traffic to 87,457 monthly organic traffic year-on-year.
- 180+ unique pieces of content created.
Date:
First order placed in June of 2019
Content Audit and Strategy Session in August of 2022
10,000 words Monthly Content Subscription from August 2022 to June 2025
Services and Skills used
Idea and Strategy
Get ideas and insights from our audit, brainstorming, and strategizing. And gain experience by doing it all with us.
Targeting Analysis
We check your targeting of your content, keywords, links, and strategy to give external insights and advice.
Performance Check
We look at the performance, check if it’s doing well, and explain if it can improve.
Keyword Research
We analyze the keywords of your domain and see where your biggest opportunities lie.
SEO Consulting
We spent time training the client in best SEO practices so that they could be implemented in content going forward.
Content Writing
We create authentic, evergreen content that people are already searching for in order to rank in Google.
Error Check
Our check will pick up any critical errors on your site that hinder your site's performance.
Campaign Results
YoY Increase in Traffic
10
%
Increase in Organic Pages
0
%
Over the last six years, we have helped create 180+ pieces of unique, high-quality content.
Increase to Average Domain Rating
+
0
We helped increase the average Domain Rating from 4 to 36 over the last six years by crafting trustworthy, authentic content.
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Valuable Insights
AI-generated content has flooded the internet over the last two years, resulting in an overwhelming amount of low-quality, incorrect content. During this campaign, we took extreme care in creating authentic content, considering the client’s comments, requirements, and expectations.
We strictly avoided using AI for this content, and the results are clear to see. We also utilized SurferSEO’s Content Editor tool when crafting this content. This proved to be an invaluable tool that helped us make accurate information while maintaining a unique perspective.
Through this campaign, we discovered that niche-specific and authentic content is not only beneficial for organic search traffic but can also improve your GEO efforts.
Need a successful project?
Find out how we can help your travel website double revenue in 12 months or less, through our proven SEO framework.