There are countless ways to market your hotel nowadays, from successful social media campaigns to paid advertising. While the opportunities are endless, one sales funnel still has some of the best conversion numbers in the industry: email marketing. While many may have thought email campaigns were dead, they are still...
Look, let’s not beat around the bush. The global pandemic left its unfortunate mark on most (if not all) industries, and travel and tourism took the brunt of the punishment. That said, the same sector that suffered heavy blows is back and better than ever before, thanks to email marketing...
In today’s digital world, competition has never been more fierce, and the pace of change has never been quicker. Keeping up has become the norm, and staying ahead is the gold standard when it comes to digital marketing for tourism boards. Tourism boards are not immune from this, and the...
You’ve launched your tourism website, and now what? How do you market your content so that it reaches your target audience? Well, when it comes to running a successful travel WordPress website, SEO is essential for getting your content in front of a wider market. Whether you’re sharing travel guides,...
Finding the right web hosting for a small business website in the hospitality and travel industry can feel like navigating a maze. With so many options out there, how do you know which one will keep your site running smoothly and securely? In 2024, having a reliable web hosting service...
If you’re new to the digital marketing landscape or just started a blog, you’ll need to know what SEO content writing is. SEO is one of the most significant factors for brands, bloggers, and marketers to increase their visibility and improve their rankings on search engines. It plays an integral...
Let’s face it: digital marketing isn’t exactly an easy profession. From continuously changing market trends to ever-increasing demands for results, it’s a high-pressure position. But it’s not all doom and gloom, as the pros of being a digital marketing expert far outweigh the obvious cons. From freedom and flexibility through...
From Airbnb and Booking.com to Vrbo and Expedia, there are a plethora of websites where you can rent out your hotel, hostel, or rental home. With such a variety of options, it becomes increasingly difficult to know which platform to use. Like many other small businesses and homeowners looking to...
There are plenty of ways to develop creative promotional tactics. While the options are endless, collaborating with travel bloggers and influencers is probably one of the best ways to create and distribute authentic, engaging content. Influencer marketing ensures you reach a diverse target market, all while improving your brand visibility....
Are you a blogger, excursion business owner, or travel agency marketer on the hunt for the perfect tour website design? A good travel website is not just a digital brochure — it’s a way to captivate a large audience and drive more sales. So, how do you pick the right...
Wondering How to Start a Travel Blog? After 10 years of trail and error and finally mastering the art of travel blogging and actually MAKING MONEY, this post is just what you ordered. I never wanted to write this post. I never wanted to be “the travel blogger that writes...
Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine...
It doesn’t matter whether you’re just starting out in the tourism industry or have an established brand — visibility is everything. After all, potential customers can’t book what they can’t find. Being visible is one thing, but being seen by the right people takes a bit of finesse. This presents...
We know that many beginners feel overwhelmed by the sheer amount of information out there, so we’ve created this guide to simplify the process. Whether you’re just starting out or looking to refine your skills, this article will walk you through the essentials of SEO content writing—from understanding keyword research...
Cloudbeds, the parent company of the popular channel manager MyAllocator, has recently made a significant change in its product offerings but is no longer available as a standalone product for new users in July 2024. This decision marks the end of an era for many hoteliers who have relied on...
As we know, the hospitality industry is incredibly competitive. So, making a good impression from the get-go via a well-crafted website can put you a cut above the rest for prospective guests. But, there are many elements of a great hospitality website design that need to be included before hitting...
In this digital age, boasting a strong online presence is important for hotels to attract guests. This is where a hotel SEO agency comes into play. It can help you optimise your website for better search engine visibility and increased traffic. However, hotel owners may find it challenging to pick...
At the recent SERP Conf, Gary Illyes of Google stated, “We need very few links to rank pages…Over the years, we’ve made links less important.” That’s quite the statement to be made, but low and behold, in Google’s 2024 March Core Update, they updated their spam policies to reaffirm this...
Digital marketing and SEO are constantly evolving and coming up with new terms on what seems daily. Consider this a beginner’s guide to SEO Vocabulary that SEO specialists use regularly. Do you know what a 307 redirect, keyword stuffing, White Hat SEO, or E-E-A-T means? No? Have a read-through and...
As a writer, your goal is mainly to provide helpful and accurate answers to users’ search queries on Google and alternatives. While case studies are the most authoritative type of content, you can use this writing technique in your blog post to increase your ranking on the search engine results...
The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete,...
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