PPC Management That Drives ROI for Travel Agencies & OTAs
Competing with large OTAs doesn’t mean outspending them. We put your budget behind the destinations, packages and travel experiences where it can generate a return, not just clicks that never turn into bookings.
Worth $200. 20 minutes, no pitch, and you keep the notes.
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Bidding against Expedia and Booking with a fraction of the budget, and no real results?
Broad destination terms burn budget against advertisers who can outspend you indefinitely. With no clear split between lead-gen goals and booking volume goals, it becomes impossible to manage manual campaigns. This is why agencies and smaller OTAs need campaigns backed by data, winnable search terms, and reporting that measures revenue or qualified leads, not clicks and impressions
Winnable
the niche and long-tail searches the mega-OTAs don't defend
At scale
feed-driven campaigns covering your full inventory
ROAS
the metric for OTAs and volume-driven accounts
Cost per lead
the metric for niche and specialist agencies
Two very different goals. We run them differently.
An OTA needs volume and ROAS across huge inventory. A niche agency needs a small number of high-value enquiries. Same channel, completely different account structure.
Online travel agencies
- Feed-driven campaigns across your full destination and package inventory
- Performance Max tuned on real booking value, not click volume
- Bid strategy that concedes the unwinnable head terms and owns the long tail
- Reporting on revenue and return, tracked to your booking system
Specialist & retail agencies
- Tight, high-intent campaigns on the specialist searches you're credible for
- Enquiry and call tracking, so you know which spend produced real leads
- Remarketing built for a long, high-value consideration cycle
- Reporting on cost per qualified enquiry, not raw form fills
We also work with retail agencies moving online for the first time, and independent travel advisors building a book of business.
What we run.
Paid search at scale
Destination and package campaigns structured so budget goes to the searches you can win.
Performance Max
Automated placement across Google’s inventory, fed with your real booking and margin data
Feed-based & dynamic search ads
Large inventory covered automatically, so every destination and package stays live without manual builds.
Remarketing
Bringing back the traveller who compared you against three other agencies and left
PPC management packages, priced in the open.
A flat management fee on top of your ad spend, which stays entirely under your control. No hidden markup.
STARTER
Brand defence
For a niche agency protecting it’s brand terms and testing paid search for the first time
- Google Search brand & core terms
- Conversion tracking set up properly
- Recommended spend up to $1,000/mo
Growth
For agencies scaling paid search across destinations and adding remarketing
- Everything in Brand defence
- Performance Max & feed-driven search
- Meta & Instagram retargeting
- Recommended spend up to $10,000/mo
SCALE
Full funnel
For OTAs & larger agencies running paid across the whole booking journey.
- Everything in Growth
- Full inventory feeds & DSA campaigns
- Priority strategy support
BESPOKE
Large spend or a full OTA catalogue?
For accounts spending $20,000+/mo or managing paid across thousands of destinations, we scope a custom retainer on the call.
Management fees only. Your ad spend is billed directly by Google, Meta or the platform, so you always control your own budget.
EXTRA
Ad & video creation · $150 per creative
1 creative, 3 variations, for $150 across Facebook, Instagram and TikTok, at $50 per platform. Google, YouTube and other formats are quoted based on spec.
Our process.
Audit
Where spend leaks, which terms you can realistically win, and what to abandon
Build
Account structure, feeds and conversion tracking wired to your booking or CRM system
Optimise
Continuous bid, feed and creative work against ROAS or cost per enquiry
Report
Revenue and qualified enquiries in plain language. No vanity dashboards
What travel agencies say about working with us.
Travel agency results, not generic PPC wins.
- Travel Agency
- Travel Agency
- Blog
Why Travel Tractions.
Travel and tourism, only
We know how agencies and OTAs make money, and where the mega-OTAs are actually beatable.
Built for large inventory
Feed-driven structures that cover thousands of destinations without a manual campaign each.
Honest about what's winnable
We’ll tell you which head terms to walk away from instead of spending your budget proving it
More ways we help travel agencies and OTAs grow.
Organic
Rank for the destination and package searches that bring qualified travellers.
AI Visibility
Get recommended when travellers ask Al which agency to book with.
Booking Funnel
Turn more of the traffic you’re already paying for into bookings and enquiries.
FAQ
How is travel agency PPC different from regular PPC?
You’re competing against advertisers with effectively unlimited budgets on the broadest terms, while managing far more inventory than a typical account. It takes feed-driven structures and disciplined choice about which searches to contest.
Can we actually compete with Expedia and Booking on paid search?
Not on the broad head terms, and we won’t pretend otherwise. You compete on specialist, niche and long-tail searches where your expertise is genuinely better and the mega-OTAs bid less aggressively. That’s where the profitable volume is.
Can you manage a large account with thousands of products?
Yes. We use feed-based and dynamic search campaigns so your full inventory stays covered and updates automatically, rather than building and maintaining campaigns by hand
Our goal is enquiries, not instant bookings. Does that work?
Yes, and we structure the account entirely differently for it. Enquiry and call tracking, longer remarketing windows, and reporting on cost per qualified enquiry rather than raw conversions.
How do you measure results?
ROAS and revenue for volume accounts, cost per qualified enquiry for specialist agencies. Both tracked back to your booking system or CRM, not just to Google’s reported conversions.
How much does it cost?
A flat management fee plus your ad spend, which stays entirely under your control and is billed directly by Google. We recommend a minimum budget on the call based on your inventory and goals.
Find out which searches are actually worth your budget.
Get a free PPC audit. We’ll show you where spend is leaking and which terms you can realistically win, no pitch either way.
P.S. The audit is genuinely free. Worst case, you walk away with a clear list of wasted spend to
cut. Best case, we find you profitable volume the mega-OTAs aren’t defending.