TravelLocal provides custom-made tours with local guides for destinations across the world. Their primary audience is the USA; however, they also target the UK and Germany.
We aimed to craft a rich SEO strategy that focused on growing brand awareness through authentic content that showcases expertise.
First order placed in 2022
Ongoing support throughout 2023 and 2024
Accelerated SEO campaign in the first 6 months of 2025
We check all the technical, on-page, and off-page aspects of the website to create an actionable list of changes to improve the website.
We analyze the company's niche to identify the best traffic-generating opportunities to increase organic leads to the website.
We create engaging and inspirational social media content to be used on the brand's social platforms to nurture and inspire the audience.
We spent time training the client in best SEO practices so that they could be implemented in content going forward.
We earned links from high-quality domains with genuine traffic to support the website’s trust and referral signals.
We optimized low-performing pages across the client’s website using SurferSEO to improve their performance in Google and LLMs.
Consistently analyzing your website’s SEO and overall performance is one of the key factors in a successful marketing campaign. This is especially so if you are a fairly new travel agency looking to break into a highly competitive market.
High-quality content is a great way to support your website and build a clear brand that is seen as an expert. During this campaign, we took extreme care to optimize the content and identify opportunities to align the client’s comments with consistent brand messaging.
We strictly avoided using AI for these optimizations, and the results are clear. By using SurferSEO’s Content Editor tool during the optimization process, we were able to create content that has improved performance and will continue to perform well.
Through this campaign, we discovered that niche-specific, authentic content is not only beneficial for brand awareness and traffic but is also highly cited by LLMs, underscoring its importance in your GEO efforts.
