There are countless ways to market your hotel nowadays, from successful social media campaigns to paid advertising. While the opportunities are endless, one sales funnel still has some of the best conversion numbers in the industry: email marketing. While many may have thought email campaigns were dead, they are still extremely important — especially for […]
A Step-By-Step Guide to Email Marketing for Hotels in 2025 Read More »
Let’s face it: digital marketing isn’t exactly an easy profession. From continuously changing market trends to ever-increasing demands for results, it’s a high-pressure position. But it’s not all doom and gloom, as the pros of being a digital marketing expert far outweigh the obvious cons. From freedom and flexibility through remote work to financial benefits,
20 Digital Marketing Skills for Travel Marketers in 2024 Read More »
From Airbnb and Booking.com to Vrbo and Expedia, there are a plethora of websites where you can rent out your hotel, hostel, or rental home. With such a variety of options, it becomes increasingly difficult to know which platform to use. Like many other small businesses and homeowners looking to rent out their property, you
Comparing Cloudbeds vs Sirvoy vs Little Hotelier for Hospitality Read More »
There are plenty of ways to develop creative promotional tactics. While the options are endless, collaborating with travel bloggers and influencers is probably one of the best ways to create and distribute authentic, engaging content. Influencer marketing ensures you reach a diverse target market, all while improving your brand visibility. That’s not all, as these
Collaborating With Travel Bloggers and Influencers in 2024 Read More »
Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine and roses, though, but you
User-Generated Content for Hotels | How to Encourage & Use It Read More »
At the recent SERP Conf, Gary Illyes of Google stated, “We need very few links to rank pages…Over the years, we’ve made links less important.” That’s quite the statement to be made, but low and behold, in Google’s 2024 March Core Update, they updated their spam policies to reaffirm this comment. Despite what Google may
The Importance of Link Building in SEO | Top Tips & Tactics Read More »
The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete, this is far from the
ChatGPT vs Jasper AI | The Pros & Cons of Each AI Writing Tool Read More »
The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest with a targeted paid advertising
How to Find the Best PPC Agency for Travel Businesses Read More »
We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination. As such, this guide will
The Best Travel Content Marketing Strategy for Tourism Read More »
Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche is undeniably one of the
A Beginner’s Guide to Travel Keywords for a Tour Agency Read More »
