Matt G Davison

With over a decade in travel and tourism marketing, Matt specializes in SEO, digital strategy, and business growth. As CEO of Travel Tractions, he has helped hotels, travel agencies, and tourism brands scale through data-driven marketing. An entrepreneur at heart, he also runs Cape Coliving, a top coliving space for digital nomads in Cape Town. When heโ€™s not optimizing websites or strategizing with his team, heโ€™s likely exploring new destinations or working on his next big idea.

Matt G Davison
the-importance-of-authoritative-content

The Importance of Authoritative Content for SEO in 2024

As a writer, your goal is mainly to provide helpful and accurate answers to users’ search queries on Google and alternatives. While case studies are the most authoritative type of content, you can use this writing technique in your blog post to increase your ranking on the search engine results page (SERP). Search engines are […]

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12 Top Strategies for Generating Travel Agency Leads Effectively

Whether a travel business succeeds or fails, a successful lead generation campaign can be the breaking point. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate travel agency leads is one of the top skills to acquire early on. Donโ€™t worry. Youโ€™re not alone. Most travel agents

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Travel Posts Ideas | 24 Amazing Blog Topics to Write About

As fun and meaningful as it is, being a travel blogger is no easy feat. What many people donโ€™t know is that writing travel blog posts and travelling is a lot of work. And to keep up in the competitive travel niche, you have to create engaging travel post ideas to solve your readersโ€™ problems.

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seo for hotels

SEO for Hotels | Search Marketing Strategy for Hospitality Businesses

If youโ€™re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful. And one of the best ways to ensure long-term success for your hotel

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Pay-per-click for tour companies

Pay-Per-Click for Tour Companies: PPC for Tour Operators

If you own a travel business, you know that the key to success is getting the word out that you exist. There are various ways to do this, but some are better than others, with paid advertising one of the most effective. However, traditional travel industry marketing and advertising methods can take longer, like SEO.

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Marketing strategy strategy for the hospitality and tourism industry

Hospitality and Tourism Marketing Strategy: Marketing Hotels 101

Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isnโ€™t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague the mind of any marketer.

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Google Ads for Travel Agency: Best Google Ads Strategy for You

So, youโ€™re a travel agency. You know all there is to know about destination vacations and creating the perfect packages for your customers. However, you arenโ€™t getting much traffic, and as a result, you are only getting a few bookings. This is despite your best efforts to do SEO for travel agencies, which does bring

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using SEO to get more direct bookings

How to Get More Online Direct Bookings | Best Tips

Is your online booking system giving you the best ROI? We have a secret to share with you. Search engine optimisation is one of the best ways to help increase bookings on your own site. And we’re going to show you exactly how to leverage this to your advantage. Search engine optimisation strategies and techniques

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Hotel PPC Management

Hotel PPC Management – How to Do PPC Advertising for Hotels

Gone are the days when guests would call dozens of hotels before making a booking. With todayโ€™s technological advancements, travellers are now making bookings within minutes by looking for hotels on Google and other search engines. As you already know, these search engines return thousands of results, with those appearing first getting the bulk of

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