Matt G Davison

Matt is a travel entrepreneur with over a decade of experience across digital marketing, operations, and asset investment. His ventures include founding the agency Travel Tractions, successfully buying and selling multiple travel websites, and owning a boutique hotel in his home base of Cape Town. His writing focuses on the intersection of data-driven marketing and real-world business growth in the tourism sector.

Matt G Davison
seo for travel agency

SEO for Travel Agency: The Best SEO tips for Your Tourism Website

If you’re a travel agency with a website that’s struggling to get traffic and, in turn, customers, the issue might be your SEO. There are dozens of travel agencies vying for the same customers you are after, and the most successful ones have an effective SEO strategy. Today, people’s experiences with businesses or individuals mostly […]

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Travel Keyword SEO

Finding Travel Keywords: A Top SEO Skill for Travel Bloggers

In order to be successful online, you need to have the right keywords. In this blog post, we will go over six places where you can find good travel keywords to boost your SEO strategy. You’ll learn how this practice differs from regular search engine optimisation (SEO) and why nailing this is important when working

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Tips to Build a Strong Social Media Marketing Strategy for Hotels

Google now indexes Instagram Reels, YouTube Shorts, TikTok videos, and Facebook posts. You heard that right. Now, millions of social media posts can be viewed directly in the SERPs, making an effective social media marketing strategy for hotels an invaluable resource. From understanding the different platforms and knowing the best strategies to implementing them to

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Travel SEO: Ultimate Marketing Guide for the Tourism Industry

Travel has undergone significant changes in recent years. Unstable currencies, combined with soaring wanderlust, highlight a key challenge: attracting customers online. The emergence of search engines and the ability to research destinations has left travellers more self-reliant than before. Now, they’ll use Google, Bing, and even ChatGPT search results before travel agents. With numerous travel

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Marketing in Tourism Strategies | 5 Tips on Types

Each industry has its own characteristics, best practices, and strategies to tackle problems. This is why it’s important to look at industries separately when thinking of how to market and expand them. The tourism industry is no different, with tourism marketing becoming a critical topic for all businesses today. Marketing techniques are rapidly evolving because

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Hotel Web Advertising – 9 Best Digital Marketing Strategies

Hotel advertising has always been important. However, with the shift from traditional media to digital media, there has been a change in the way people travel and how they book their accommodation. For this reason, having an online presence is fundamental for your hotel to generate brand awareness and get more bookings. Focus on hotel

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Travel Website SEO

Travel Website SEO | How To Improve Your Site’s Performance

Struggling to increase organic traffic to your travel blog? Or are you finding it hard to increase online bookings for your travel website? The issue might be your travel website SEO – or lack thereof. In today’s digital era, most people’s travel experiences begin with a simple engine search through Google and other search engines.

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luxury hotel advertising

Luxury Hotel Advertising | 14 Best Resort Marketing Strategies

An effective luxury hotel advertising strategy is essential to remain competitive in the high-end hospitality industry. For your hotel business to stand out from the rest, you’ll need to promote your opulent offerings in innovative ways. Well-executed advertising tactics will help you establish a strong position in the market, enhance your brand image, and boost

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Hotel mobile marketing

Hotel Mobile Marketing: Strategies & Marketing Trends 2024

Hotel mobile marketing is a simple yet intricately detailed process of drawing more customers to your business by incorporating modern-day tools to increase your visibility. With the rise of social media and our digital devices becoming an extension of our limbs, there is no better time to learn more about marketing hotels on mobile devices.

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