Matt G Davison

With over a decade in travel and tourism marketing, Matt specializes in SEO, digital strategy, and business growth. As CEO of Travel Tractions, he has helped hotels, travel agencies, and tourism brands scale through data-driven marketing. An entrepreneur at heart, he also runs Cape Coliving, a top coliving space for digital nomads in Cape Town. When heโ€™s not optimizing websites or strategizing with his team, heโ€™s likely exploring new destinations or working on his next big idea.

Matt G Davison
luxury-hotel-social-media-marketing

How to market a Luxury Hotel on Social media: Best Tips

With an estimated 4.48 billion active users globally, social media is a must for almost any online marketing strategy. These platforms will allow your luxury hotel brand to reach a larger audience. It also provides ample opportunities for you to interact with existing and potential guests and build lasting relationships. The luxury travel industry is […]

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Hospitality Marketing in 2024 – Industry Trends & How to Jump on Them

In this article, weโ€™ll look at all aspects of hospitality marketing and what broad current trends are impacting it. As well as how you should develop an effective strategy for your business.   What is Hospitality Marketing? In terms of a general concept, โ€œmarketingโ€ย  involves driving awareness of your business and sometimes the unique selling

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resort seo

Resort SEO Essentials | Search Engine Optimisation Guide

In this digital era, having a website has become a must for most businesses, including resorts. However, to beat your competitors is not simply about owning a website. Consumers generally land on your webpages through search engines. This means that the higher you rank, the more visitors you will get on your website, and subsequently

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hotel digital marketing

Hotel Digital Marketing Strategy | 14 Top Tips for Online Advertising

In todayโ€™s digital age, individuals are relying on the internet for almost everything. Whether theyโ€™re searching for product reviews or vacation accommodations, the answers are online. With effective hotel digital marketing strategies, you can leverage this and convert potential guests into loyal customers. A major driving force in individualsโ€™ behaviours is convenience and experiences. So,

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Airbnb Cancelling Associates Program. Scaly, Nasty, Filthy Corporates.

I don’t type this story lightly, about a company I idolized for years. Used for every trip for almost a decade, recommended countless times – and they just screwed perhaps one of the hardest-hit groups in the pandemic with such ruthlessness, that has completely changed my perspective of them. I was always going to write

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Benefits of Social Media Marketing for Hotels + Strategies

  In 2021, travellers will feel inspired to break the quarantine mould and visit some of their favourite destinations. As a result, searches and online bookings will begin to rise, making it the perfect time to up the ante on social media platforms. Having a user-friendly, well-designed hotel website with up-to-date information, great reviews, and

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Up to 50% Off Everything Black Friday / Cyber Monday Weekend Deals 2024

This Black Friday weekend, from the 24th to the 27th of November 2024, weโ€™re offering some big deals on all of our travel marketing services. ** Please note that this is our biggest sale weekend of the year, and turnaround times will be greatly affected; we thank you for your patience. ** SEO Consults –

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The Travel Customer Journey Through Industry Trends (With Infographic)

In the modern-day, so many elements of the travel experience take place online. From inspiration to research, price comparisons to booking, and most importantly reviews and storytelling, the possibilities of travel via the internet are endless. The trend of travel agencies being replaced by travel and tour websites, and almost all forms of travel booking

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SEO Ranking Factors for Travel & Tourism Websites

A few years ago, I/we became a little obsessed with stats and finding the travel ranking factors, for years I kept these a somewhat secret that we used to get some awesome wins for our clients. Today we have gone ahead and released some of our favorite data points below that is sure to help

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travel agency website designs

The 10 Best Travel Agency Website Designs

After working on tourism website development with many travel agencies, tour providers, and travel websites over the years, we’ve learned a fair bit about these kinds of websites. One thing has become extremely clear to us: travel agency website designs are possibly the most important part of driving conversions. Letโ€™s not get it twisted โ€“

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