ChatGPT vs Jasper AI | The Pros & Cons of Each AI Writing Tool

The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age.

While many believed artificial intelligence would make human writers obsolete, this is far from the truth. As Google rolled out its March 2024 Core Update, it became damningly obvious that quick prompting and lazy AI writing won’t cut it in today’s day and age.

It’s worth noting Google’s update didn’t punish AI content, but rather poor-quality content. With that in mind, AI writing tools can still be very helpful. As such, we’ve completed some tests to find the real winner in the CatGPT vs Jasper AI debate.

A Quick Breakdown of These AI Tools

Before comparing the two tools for generating creative content, here’s our breakdown of each large language model (LLM).

What Is ChatGPT?

Simply put, ChatGPT is an AI-powered chatbot created by OpenAI. As with most large language models, it will never give you the same response more than once, due to its natural language processing.

In other words, you can provide the same prompt twice and get a different response each time. While these responses have a certain element of randomness to them, generally speaking, they will provide similar answers each time.

Note: While ChatGPT is limited to data up until 2022, the ChatGPT 4.0 paid version has plugins to help provide more up-to-date, accurate information.

The Pros & Cons of ChatGPT

Pros of ChatGPT:

• Can help create audience personas
• Can help discover article ideas and do basic keyword research
• Can assist in writing usable website ad copy
• Can assist with the writing process
• It is an affordable option
• You can regenerate a response with the new and old version available

Cons of ChatGPT:

• Has issues with hallucinations (providing inaccurate information)
• Has issues diversifying word and phrase usage
• Struggles to follow instructions for long-form content creation

What Is Jasper AI?

Jasper AI is a specialised AI-powered tool that has been designed for marketing purposes. While it is powered by OpenAI’s advanced models (so very similar to ChatGPT), it has a few more unique features.

You can use the Jasper chat interface, but it also has prompt fillers set for specific details such as tone, audience, target keyword, etc. With these features, it can make the prompting process for marketers slightly more streamlined and easy to follow.

The Pros and Cons of Jasper AI

Pros of Jasper AI:

• Jasper recipes provide ready-made prompts that simply need to be populated with details
• Offers brand voice capabilities to ensure your company voice/tone is always taken into consideration
• Can assist in writing usable web copy
• Provides analytical data on the performance of your Jasper content

Cons of Jasper AI:

• Very pricey tool, especially if you are a small business or travel blogger
• It struggles with hallucinations, similar to ChatGPT
• Often overuses words or phrases in its responses
• Struggles with long-form prompting — unless using the many-prompt technique
• You can regenerate a response, but you will lose the original response

Next Read: How to detect AI-generated content

ChatGPT vs Jasper AI for Content Creation & Strategy

Simply put, both ChatGPT and Jasper AI are revolutionary tools for writing tasks. But if you’re looking for the answer to which is better for producing high-quality content, the answer isn’t so straightforward.

From our experience of testing the two products, it’s more about the quality of your prompt than anything. We used the same prompt for both tools, and our key takeaways were:

1. Both AI models struggled to avoid the repetition of words and phrases, even after prompting them not to. While this is still a shortfall in both models, it is something that can be improved when using the many-prompt technique.
2. ChatGPT 4.0 was slightly better at providing a concise response.
3. Both models tend to struggle with hallucinations. However, when providing a more detailed prompt with facts and information to include, ChatGPT was slightly more successful at including this data.
4. Jasper’s features meant that the prompting process was much easier, especially if you understand the AIDA model. If you don’t, then ChatGPT is the easiest model to use.
5. When looking at creativity and storytelling from a marketing perspective, both models provided a similar range of outputs. As there is an element of randomness to each response, the creativity and readability of each response varies.

Which AI Tool Is Better at Generating Creative Writing?

Both ChatGPT and Jasper AI can generate content that is captivating and creative. ChatGPT is slightly more user-friendly from the perspective that you regenerate a response if you don’t like the original results.

What’s nice about this is that you’ll have access to both versions of the response in the chat-style interface.

Which AI Tool Is Better at Providing Human-Like Responses?

Unfortunately, this is where both models seemed to struggle during our tests. Jasper is more of a specialised tool for marketers, with the intention to create compelling copy. However, if you’re producing content for travel, which requires more of a subject view, you can prompt ChatGPT to provide slightly more human-like text than Jasper.

It’s worth noting, though, that both products seemed to lack the humanness most people search for when reading content.

Top Tip: If you’re looking for genuine human responses, our content writing team can help you create the content you seek.

Which AI Tool Is Better for Marketing Content Creation?

This is where Jasper AI shines, as the product is specifically designed for marketing purposes. Its structured content creation and API access cater to marketing. The key features, such as templates, prompt fillers, and technical assistance, make it a fine-tuned marketing tool that outperforms ChatGPT on this front.

Which AI Tool Is Better at Understanding Your Prompts?

From the tests that we ran, we found that ChatGPT could interpret and follow our prompts slightly better than Jasper AI. ChatGPT’s conversational AI platform was slightly more successful at understanding what the prompt was asking of it.

It is worth noting that Jasper AI is still a very valuable tool if you want to generate human-like responses catered to marketing purposes.

Top Tip: ChatGPT is a great tool for creating social media posts, especially catchy, creative text for each post during marketing campaigns.

FAQs About Jasper AI vs ChatGPT

Before sending you on your way, here are some quick answers to the most popular questions about both Jasper and ChatGPT.

What Other AI Tools Can be Used for the Content Creation Process?

Other popular tools that can be used include Google Gemini, Microsoft Copilot, and SEO.ai.

Should You Use AI Models for Your Content Generation?

As suggested in Neil Patel’s case study into human vs AI content, human-written content tends to perform better than AI per minute spent working on the content. That said, AI can speed up the writing process significantly, so a pairing of human writing with AI assistance may be the best way forward for some businesses.

Will Your Site Get Punished for Using an AI Writer?

As mentioned in the breakdown of Google’s March 2024 Core Update, AI content isn’t being punished; poor content is. While a lot of the pages and content being deindexed by Google are, in fact, AI content, it is not because it is AI-written. Rather, it is low-quality content that is abusing the site’s reputation for rankings, which can also be written by low-effort humans just as easily as it can by AI models.

Our Final Say on Whether Jasper AI or ChatGPT Is Better

From our experience of testing ChatGPT and Jasper, we found that there is no overarching winner, as each model has its pros and cons.

If you’re a small business looking to create content, then ChatGPT may be the more affordable option that still provides reliable results. Larger businesses with a focus on marketing would probably find Jasper AI slightly more beneficial.

With all this in mind, remember that relying on these AI models is not the solution. Human writers are still more reliable and provide better quality than AI at the moment. So, incorporating AI tools into your business rather than using them to replace humans is the best way to attain successful results.

If you’re looking to improve your marketing efforts and reach new heights, have a look at our SEO services and book a free consultation today.