Tourism Fractional Marketing (CMO)
In today’s competitive business environments and the very fast-changing marketing world, experience is everything.
Building out the wrong team and processes can be very expensive.
We offer the services of our CEO Matt Davison (Linkedin) a travel and tourism marketing expert and head marketing strategist here at Travel Tractions, for coaching and consulting services.
Having a fractional hire allows you to take a block of time to help build the internal processes and marketing team within your company.
Matt cut his teeth with large global brands in agencies’ before going through Ycombinator and Google Launchpad incubator programs for a startup exited and recently has trained more than 200 marketing professionals through our intern program with building Travel Tractions into a 45 person team.
Fractional marketing is gaining popularity due to its cost-effectiveness and flexibility. With the growing emphasis on remote work and the “gig economy,” fractional marketing emerges as an efficient solution for businesses to stay competitive.
What is Fractional Marketing in Tourism?
Fractional marketing in tourism is the practice of hiring uniquely skilled marketing professionals on a part-time or contract basis to promote and enhance the marketing efforts of your tourism-related business.
These fractional marketers each bring expertise and experience in the tourism industry, assisting companies in developing tailored marketing strategies and processes to streamline marketing efforts.
Why It’s Important to Have a Targeted Marketing Strategy
A lot of the time, businesses in the tourism industry make the mistake of assuming that a generalized marketing approach is what their business needs. While having a strong social media presence and regularly sending your audience emails might work in some cases, it’s really just the surface of marketing. There is so much more you can be doing to help your business grow
Targeted marketing strategies are specialized to the services your business offers and the audience you want (or should) appeal to. This doesn’t mean you should scrap your strategies and start afresh.
Instead, with the help of the right professionals, you can discover the ideal strategy for your business or use specialized marketing teams to boost projects or campaigns.
You may not even know what you need or which experts to reach out to. That’s when hiring a fractional marketing director comes into play.
Don't know where to start? Book a call with Matt
What Is a Tourism Fractional Marketing Director?
What does fractional CMO mean? A tourism fractional marketing director (or CMO) is a contractual and part-time, experienced marketing professional who oversees and strategizes marketing efforts for a business. A fractional CMO works on a contractual basis, typically dedicating a few hours per week or month to the company, depending on the business’s needs.
The director collaborates with the internal marketing team and uses their expertise in tourism marketing to assist in analyzing market trends and identifying growth opportunities for your business. A tourism fractional marketing director develops comprehensive marketing plans, sets objectives, and allocates budgets for the internal marketing team.
A fractional marketing director typically has a wide spectrum of experience in the field of marketing and has already directed marketing companies. Typically, a business would hire a Chief Marketing Officer to fill this role, however, it isn’t always necessary to have a full-time hire in this position. Depending on the nature of your business, having a full-time CMO or marketing director can be more of an expense than an asset.
We’re proud of our successes, and we want to share them with the world.
Here are a few case studies, demonstrating just some of the great results our marketing experts we’ve generated over the years.
Which Businesses Need a Tourism Fractional Marketing Director?
Small to medium-sized businesses and funded startups in the tourism industry with an existing internal marketing department would benefit from having a fractional marketing director or a fractional marketing manager.
Where marketing is a secondary function of a business, it’s not always worth it to hire a marketing director to manage the marketing team and operations on a full-time basis. Some businesses may even have a fractional marketing team, which is an assortment of outsourced professionals that each contribute to monthly marketing strategies.
This may be through email marketing, social media marketing, Pay-Per-Click, SEO, etc. In this instance, having a fractional marketing director would mean each fractional marketer performs according to a central strategy with a shared goal. Without this, it can be tricky and time-consuming to get every party on the same page.
A marketing director’s expertise lies in crafting effective campaigns, optimizing branding strategies, and ensuring consistent messaging across channels. With a focus on maximizing ROI, a fractional marketing director brings their skills to enhance a company’s marketing performance without the commitment and cost of a full-time hire. This is ideal for small and growing businesses that want to keep up with the rapidly evolving industry of marketing.