To make your life easier, we offer a diverse range of SEO services that can help your tour agency soar.
After all, excellent SEO brings about more leads, which in turn creates new customers, inquiries, users, and ultimately sign-ups. Getting your site to the top of search engine results is what we’re great at.
SEO is an ever-changing industry, so it only makes sense that your host agency should adapt to it. That’s where we come in, as our quality content and services are tailored to travel bloggers and agency sites.
The holy trinity of high-quality, cost-effective content with a prompt turnaround time does exist. Our marketing professionals and strategists have honed their skills to provide the services your website deserves.
Check out our travel SEO services to get started now!
For more evidence of how a leads program with us can grow your business, take a look at some of our travel marketing case studies.
Lead generation for travel agents doesn’t have to be an impossible task. Travel businesses all differ in their target market, site structure, and overall SEO strategy. But some standard practices can grow your agency leads in heaps and bounds.
While there are many strategies that one can implement, having a powerful SEO strategy for a travel agency is essential. From a targeted content strategy to an easy-to-navigate website, a well-structured SEO strategy can make or break your travel business.
As a matter of fact, a powerful SEO strategy can do a lot of the work for you when it comes to lead generation. For instance, an average click-through rate of 27.6% occurs for the first result in Google’s organic search results.
That’s a lot of new leads purely because you produce high-quality content. So, in other words, knowing the best SEO practices can boost your sales history exponentially.
PPC advertising for tour companies can be an extremely effective way of generating new leads and more customers. There are many benefits of a PPC campaign, from gaining targeted traffic and building brand awareness to its cost-effectiveness and turnaround time.
First and foremost, you’ll want to identify keywords you’d like to target with Google ads or classified ads. You can use tools like Google Ads Keyword Planner, Ahrefs, Moz, or Keysearch. It’s important to ensure your budget is balanced to your desired outcome.
Then it’s all about creating compelling ad copy and ensuring your website is both desktop and mobile friendly. This is an efficient way to promote travel deals to targeted prospective customers.
Top Tip: Have a look at our PPC management services to help your website thrive.
There are two main ways to use social media to your advantage. The first is by establishing your website on different platforms like Twitter, Instagram, Linkedin, Facebook, and YouTube. By adding intriguing content to these platforms, you can easily extend your brand visibility for free.
Alternatively, you can look into paid social media campaigns. These are particularly effective in targeting users who may have visited your website but not converted into paying customers.
Already existing customers can also play a large role in your company’s brand reach, as they can promote your business. This is essentially word-of-mouth and social media marketing paired into one, which is very effective for generating leads.
Possibly the easiest way to generate free travel leads for travel agents is with word-of-mouth marketing. More often than not, this comes in the form of already existing customers promoting your brand to a family member, friend, or colleague.
Roughly 64% of marketers agree that word-of-mouth marketing is the most effective form of generating agency leads. This is largely due to the customer’s brand trust, so creating a positive customer experience is key.
Much like word-of-mouth techniques, customer incentives use already existing clients to drive agency leads. Offering discounts to already existing users in exchange for recommendations that turn into sales is a powerful lead-generation technique.
An easy way to promote customer incentives is via email marketing. However, another example of customer incentives can be seen in promotions and discounts offered through social media and ad campaigns.
Establishing an affiliate program is another one of the easiest ways for travel agents leads to hit new heights. Bloggers regularly use affiliates to increase their revenue potential. However, this can also benefit your business significantly.
If you are able to establish yourself as one of the best affiliate programs for travel bloggers, you can quickly see an influx in revenue. A small percentage of your revenue will go toward the blogger, but this is a practice most travel agents use as the income potential is massive.
If a high authority blogger signs up with your agency, it also increases your brand awareness far more than you might think.
Top Tip: You can sign up with our own affiliate program.
If you’re looking to grow your website’s domain authority, a powerful referral program could be the answer. From building backlinks to earning links naturally, your site will benefit significantly from a structured and targeted referral strategy.
A great place to start is networking events, where you can connect with like-minded travel bloggers and businesses. It’s a fantastic place to develop a face-to-face rapport with people associated with your niche.
Alternatively, a digital link-building campaign could be the way to go. Both techniques will help increase your domain authority and, in turn, increase the chances your site will rank highly.
Top Tip: If you’re looking to attend some networking events, have a look at this list of the best travel conferences.
Last but certainly not least, having a fully optimised website is essential for the success of your network leads. Having an efficient site speed is a real make or break within the digital travel industry.
You may have potential customers visit your website, but it takes 20 seconds to load the page. This can be detrimental, as the bounce rate of potential shoppers increases the longer your site takes to load.
This is the case across desktop and mobile users, so it’s also paramount your website is user-friendly for both user types. So regularly updating your website is a must, as it’s one of the easiest ways to use SEO to get more direct bookings.
Here are some answers to the most pressing questions surrounding lead generation and travel agencies.
The most powerful leads are usually by word-of-mouth, as it’s promoted by customers who trust your brand. While powerful SEO strategies and targeted advertising can also be extremely successful, word-of-mouth marketing offers that level of trust that the other techniques do not.
First and foremost, you need to love what you’re selling. If you love hiking and exploring nature, it makes more sense to offer hiking tours or hiking gear than car rentals. If you have a passion for what you’re selling, that will be noticeable to the customer.
Secondly, ensure your niche is not too broad, as you might be outcompeted by already-established companies within the niche. Rather target a particular service, for example, offering tours in Spain rather than global tours.
Hands down, the luxury travel niche is the most profitable. But if you’re looking to get in the action, here are some of the other high-earning travel niches to consider:
We do our research and know the travel industry
We believe in strategy for long term results
We know how to plan, build, and strategize for websites
We make amazing online properties
We work with the best in the industry
We create content that ranks and gets millions of views
We generate high-quality leads
We improve online sales for your website
Like other travel agencies, you want to generate qualified leads that contribute significantly to your website. If you don’t know how to get leads as a travel agent, the following services can help you find significant success.
We create content and work with websites that deserve to be on the the first page of Google.
