Do you see your competitors taking up more space than you in the search results, or always outranking you in the Google Maps Pack? If so, then it’s highly likely they’re making the most of destination schema, the golden goose of local SEO. When used correctly, it helps search engines understand your local business and […]
How to Boost Your Site’s Local SEO With Destination Schema Read More »
Nowadays, travellers turn to search engines before every trip, and search engine optimisation (SEO) is how you get ahead of the competition. When it comes to online visibility, using the right SEO keywords for hotels is crucial. They shape how your property appears in search results and catch the attention of potential guests searching for
How to Find SEO Keywords for Hotels to Boost Direct Bookings Read More »
A review is worth a thousand words. That is why review sites have become indispensable tools for travellers and hoteliers alike. The offer authentic insights from real guests and can help travellers find great value for money worldwide. But which sites are worth your time as a hotel business owner? Finding a reliable site using
8 Best Hotel Review Sites for Better Presence & More Bookings Read More »
There are plenty of technical aspects to SEO that people aren’t entirely familiar with, and schema markup is definitely one of them. Whether you’re a website owner wanting to expand your knowledge or a marketer new to the industry, understanding Google structured data for hotels is essential. To be clear, this can be used for
Schema Markup for Hotels | Guide to Using Structured Data Read More »
There are countless ways to market your hotel nowadays, from successful social media campaigns to paid advertising. While the opportunities are endless, one sales funnel still has some of the best conversion numbers in the industry: email marketing. While many may have thought email campaigns were dead, they are still extremely important — especially for
A Step-By-Step Guide to Email Marketing for Hotels in 2025 Read More »
From Airbnb and Booking.com to Vrbo and Expedia, there are a plethora of websites where you can rent out your hotel, hostel, or rental home. With such a variety of options, it becomes increasingly difficult to know which platform to use. Like many other small businesses and homeowners looking to rent out their property, you
Comparing Cloudbeds vs Sirvoy vs Little Hotelier for Hospitality Read More »
Whether you’re as big a site as Airbnb or a small coliving space looking to make your mark, the impact of user-generated content (UGC) cannot be denied. From social media posts to online reviews, UGC can make an impact in a plethora of ways. Not all customer content is sunshine and roses, though, but you
User-Generated Content for Hotels | How to Encourage & Use It Read More »
As fun and meaningful as it is, being a travel blogger is no easy feat. What many people don’t know is that writing travel blog posts and travelling is a lot of work. And to keep up in the competitive travel niche, you have to create engaging travel post ideas to solve your readers’ problems.
Travel Posts Ideas | 24 Amazing Blog Topics to Write About Read More »
If you’re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful. And one of the best ways to ensure long-term success for your hotel
SEO for Hotels | Search Marketing Strategy for Hospitality Businesses Read More »
Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isn’t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague the mind of any marketer.
Hospitality and Tourism Marketing Strategy: Marketing Hotels 101 Read More »
