Google My Business (GMB) is one of the easiest and most powerful tools for managing a strong online presence. If you’re running a tourism business and not using GMB, you’re leaving money on the table. Whether you’re a tour operator after more direct bookings, a hotel wanting to appear in Maps searches, or a travel […]
How to Set Up Google My Business for Tourism Businesses Read More »
You’ve launched your tourism website, and now what? How do you market your content so that it reaches your target audience? Well, when it comes to running a successful travel WordPress website, SEO is essential for getting your content in front of a wider market. Whether you’re sharing travel guides, hotel reviews, or destination tips,
Best SEO Plugins for WordPress | How to Improve a Travel Site Read More »
Let’s face it: digital marketing isn’t exactly an easy profession. From continuously changing market trends to ever-increasing demands for results, it’s a high-pressure position. But it’s not all doom and gloom, as the pros of being a digital marketing expert far outweigh the obvious cons. From freedom and flexibility through remote work to financial benefits,
20 Digital Marketing Skills for Travel Marketers in 2024 Read More »
It doesn’t matter whether you’re just starting out in the tourism industry or have an established brand — visibility is everything. After all, potential customers can’t book what they can’t find. Being visible is one thing, but being seen by the right people takes a bit of finesse. This presents a challenge. Where and how
An In-Depth Guide on The Best Places to List Your Tours (2024) Read More »
We know that many beginners feel overwhelmed by the sheer amount of information out there, so we’ve created this guide to simplify the process. Whether you’re just starting out or looking to refine your skills, this article will walk you through the essentials of SEO content writing—from understanding keyword research to crafting high-quality content that
SEO Content Guide: A Comprehensive Handbook For Beginners Read More »
Cloudbeds, the parent company of the popular channel manager MyAllocator, has recently made a significant change in its product offerings but is no longer available as a standalone product for new users in July 2024. This decision marks the end of an era for many hoteliers who have relied on MyAllocator’s robust features and seamless
MyAllocator Cancels Standalone Product: Alternatives for Booking Channel Management Read More »
In this digital age, boasting a strong online presence is important for hotels to attract guests. This is where a hotel SEO agency comes into play. It can help you optimise your website for better search engine visibility and increased traffic. However, hotel owners may find it challenging to pick the best digital marketing agency
How to Find the Best Hotel SEO Agency in 2025 Read More »
Digital marketing and SEO are constantly evolving and coming up with new terms on what seems daily. Consider this a beginner’s guide to SEO Vocabulary that SEO specialists use regularly. Do you know what a 307 redirect, keyword stuffing, White Hat SEO, or E-E-A-T means? No? Have a read-through and brush up on technical terms
SEO Vocabulary | 75+ Words You Should Know Read More »
Navigating the digital world is a difficult feat, especially with constant algorithm updates (looking at you, Google). Still, there is value in learning what makes search engines tick to help you stay up to date and keep your website on the front pages of the SERPs. So is learning and fixing the most common SEO
9 Common SEO Mistakes You Should Avoid + How to Fix Them Read More »
