Travel Marketing Guides & Blog

Digital marketing and SEO are constantly evolving and coming up with new terms on what seems daily. Consider this a beginner’s guide to SEO Vocabulary that SEO specialists use regularly. Do you know what a 307 redirect, keyword stuffing, White Hat SEO, or E-E-A-T means? No? Have a read-through and...

As a writer, your goal is mainly to provide helpful and accurate answers to users’ search queries on Google and alternatives. While case studies are the most authoritative type of content, you can use this writing technique in your blog post to increase your ranking on the search engine results...

The world of SEO and digital marketing is an ever-shifting industry where you either need to adapt or risk falling behind your competitors. This apt observation is epitomised by the rise of AI and its impacts on the digital age. While many believed artificial intelligence would make human writers obsolete,...

Navigating the digital world is a difficult feat, especially with constant algorithm updates (looking at you, Google). Still, there is value in learning what makes search engines tick to help you stay up to date and keep your website on the front pages of the SERPs. So is learning and...

From the beginning of time, humans have used storytelling to connect, learn, and pass down knowledge from one generation to another. Today, we use storytelling in various forms and platforms, particularly in digital marketing, to engage with audiences, build brand identity, and drive action. By sharing authentic stories, testimonials, and...

The travel and tourism industry is possibly one of the toughest markets in the world. From massive tour operators like Get Your Guide and Viator to huge flight agencies like Global Travel, getting a foot in the door is no easy feat. This is where getting ahead of the rest...

We all want to offer a service that exceeds our clients’ expectations. But, as a travel business, how do you create content that takes the reader and the search engines into account? This may sound like a near-impossible task, but with the right strategy, the only limit is your imagination....

Navigating the tricky world of SEO is challenging, especially considering the constant changes made by Google and other search engines. Despite the neverending developments of the industry, keywords have remained a constant for any successful website. Identifying the best travel keywords for a tour agency is essential. The travel niche...

A successful lead generation campaign can be the breaking point whether a travel business succeeds or fails. Without leads, there is no revenue. Without revenue, there is no business. So, learning how to generate leads for travel agencies is one of the top skills to acquire early on. Don’t worry....

If you’re working with writers and worried about AI-generated content being submitted, this guide is for you. And if you’re a writer who has received feedback stating that your content has AI, but you’re sure that you submitted human-written text, you’ll find this guide valuable. We’ve spent around six months...

If you have a travel agency up and running online, but you’re not seeing as much traffic to your website as you’d like, we have some good news! A simple strategy implentation using the right keywords and phrases could see you rising to the top of the SERPs and bringing...

As fun and meaningful as it is, being a travel blogger is no easy feat. What many people don’t know is that writing travel blog posts and travelling is a lot of work. And to keep up in the competitive travel niche, you have to create engaging travel post ideas...

If you’re searching for SEO for hotels, then you want to know how to increase traffic to your hotel website. When it comes to selling your hotel as a destination, you have to use targeted marketing tactics in order to be successful. And one of the best ways to ensure...

If you own a travel business, you know that the key to success is getting the word out that you exist. There are various ways to do this, but some are better than others, with paid advertising one of the most effective. However, traditional travel industry marketing and advertising methods...

Everyone in the hospitality industry understands that you can’t succeed without good marketing. However, many also know that developing a marketing strategy for the hospitality industry isn’t easy. What should you include in your marketing efforts? How much of a budget do you need? These are all questions that plague...

So, you’re a travel agency. You know all there is to know about destination vacations and creating the perfect packages for your customers. However, you aren’t getting much traffic, and as a result, you are only getting a few bookings. This is despite your best efforts to do SEO for...

If you’re looking into content marketing for hotels, then you’ll need to promote your offerings and increase brand awareness. But sometimes, getting traffic through your doors is not as easy as it may seem. A little marketing can go a long way in promoting your hotel, Airbnb, or resort. Allowing...

Is your online booking system giving you the best ROI? We have a secret to share with you. Search engine optimisation is one of the best ways to help increase bookings on your own site. And we’re going to show you exactly how to leverage this to your advantage. Search...

Travel content marketing may sound like an intimidating task to tackle for your travel industry website. But, it’s one of the most effective tactics in the travel niche. Why? Because people LOVE to consume travel content, vicariously living through the experiences of others until they finally take the plunge and...

Gone are the days when guests would call dozens of hotels before making a booking. With today’s technological advancements, travellers are now making bookings within minutes by looking for hotels on Google and other search engines. As you already know, these search engines return thousands of results, with those appearing...

If you’re a travel agency with a website that’s struggling to get traffic and, in turn, customers, the issue might be your SEO. There are dozens of travel agencies vying for the same customers you are after, and the most successful ones have an effective SEO strategy. Today, people’s experiences...