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SEO for Hospitality

In our years of dealing with hospitality clients, they always seem to have a similar problem: a lack of or stagnant organic traffic. This often can lead to spending on ads, which don’t always guarantee significant returns. If you find yourself in the same position, we have the solution for you: doing SEO for hospitality.

With SEO on your side, you can claim your place among the top organic search results without spending a cent on ads. If you aren’t familiar with SEO, don’t worry, Travel Tractions is here to assist with our services by sharing valuable actionable tips for doing hotel SEO.

Already know what you need? Then, get in touch with us regarding one of our travel SEO services to get started.

What is SEO for Hospitality?

SEO, or search engine optimisation, is the process of improving a website’s ranking in organic search engine results pages (SERPs). In the context of hospitality, SEO is done to improve organic traffic and ultimately attract more guests and bookings.

Hospitality SEO includes doing on-page and off-page SEO through various methods. This includes creating new content, optimising existing content, improving local SEO, doing link building, and managing your reputation.

Done correctly, you’ll be able to capture more leads and convert them into guests past the day of your SEO efforts, a stark contrast to ads that stop when you stop paying.

Not sure what you need? Book a free consultation with one of our experts.

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How Travel Tractions Can Help You With Hospitality & Hotel SEO

Now that you know what SEO is, and more specifically what SEO for hospitality entails, you’re ready to solve your problem? Possibly, but SEO is a lot more complex than it may seem — there are hundreds of ranking factors, which means getting it right comes with some challenges.

This is where Travel Tractions comes in, offering digital marketing services tailor-made for travel companies like yours. By taking a look at your Google Analytics and Google Search Console data as well as your website, then come up with valuable solutions. From focusing on-page and off-page SEO to content strategies and content writing, we can help you with it all.

Travel Marketing Case Studies

SEO Audit Packages for Hotel Industry

SEO Health & Help Session

Migrations / Launches / Revamps
$ 899 From
  • Up to 10 hours
  • 1 hour strategy session
More Info

SEO Analysis & Strategy Session

Small Website
$ 2999 From
  • Up to 40 hours
  • 1 hour consult
  • 1 hour strategy session
More Info

Full Audit & Strategy Session

Full Big Websites – eCommerce Stores
$ 4999 From
  • Up to 70 hours
  • 3hrs consulting
  • 3 briefed blog topics
  • 3 Keyword Sets
  • 3x Competitor Analysis
  • Pre-live & Post-live check
  • Strategy Call with Matt
More Info

Our Hospitality SEO Specialities

SEO Audits

An SEO audit is a comprehensive evaluation of your website’s performance, structure, and optimisation factors. The focus is to identify things holding your website back from ranking well on SERPs.
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Content Upgrade

If the biggest concern found during the audit was on-page SEO elements, it means your content is what’s holding you back. That calls for a content upgrade, which will expand on existing topics using strong keywords.
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Content Optimization

The optimisation process will refresh existing content, update outdated information, and refine other elements, including meta descriptions, image alt tags, and internal links.
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Content Mining & Strategies

A content strategy is a plan that outlines how a business will create, distribute, and manage content. Content mining will help you figure out what content to produce based on what your target audience is searching for and what keywords they use.
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SEO Content Writing

By producing brand-new content, you can attract new audiences and establish your hospitality business as a voice of authority. This will be valuable in the eyes of both search engines and readers.
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Link Building

Earning high-quality backlinks from reputable hospitality-related websites lets search engines know that you’re a reliable source to be shown to people making relevant searches.
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Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
Will Hatton
Will Hatton The Broke Backpacker
Thanks for the intensive SEO audit. I'm still working through the suggestions and will be making changes for months. It's been a great blueprint for moving forward and my stats are the highest they've ever been.
Carol Perehudoff
Carol Perehudoff Wandering Carol
I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team
Janet Newenham
Janet Newenhamjournalistontherun.com & various niche sites
We've been working with Matt and his team for several months now on everything from content creation to SEO optimization. They're wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.
Bret Love
Bret Love Co-founder of @Green Global Travel and @Green Travel Media
The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
Sol Spier
Sol Spier Digital Marketer
I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation. Dedicated and tenacious!
Edwina Fletcher
Edwina FletcherOwner of multiple online travel agencies
Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.
Jake Ritter
Jake Ritter
The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
Jyotsna Ramani
Jyotsna Ramani
The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.
David Hart
David Hart Owner of multiple flight sites
Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
Aqib Nazir
Aqib Nazir Founder
If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.
Ruan Smit
Ruan SmitConversion Advantage
....produces results that outmatch any other SEO I've worked with.
Sia Mahojar
Sia MahojarMarket Monkey
... an SEO legend. He knows his stuff.
Nick Thompson
Nick ThompsonBusiness development executive at Mark1media
...an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.
Deon Malan
Deon MalanSEO specialist at iProspect
Any company working with Matthew will have a valuable asset in their hands.
Wouter Kritzinger
Wouter KritzingerSenior SEO at Takealot.com
... a pleasure to collaborate with him. I'll definitely work with him again in future.
Neal Strydom
Neal Strydom Content Designer at VFZ and artist at BNRY
...very knowledgeable and a has a in depth knowledge of Search Engine Optimization. Wonderful person to work with..
Adam Cannell
Adam Cannell Ecommerce Data Specialist
In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.
Chad Lee Bryson
Chad Lee Bryson Head of production Ecomplete
....work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.
Edwina Fletcher
Edwina FletcherFounder of the Webtours Group

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