Not too sure what you need?
Book a Free Consult with one of our experts or fill in our custom enquiry form to tell us more.
Social Media for Travel and Tourism Services
Struggling to stand out online? In today’s fast-moving digital world, social media is often the first place travelers encounter your brand. If your Instagram, TikTok, or Facebook pages feel outdated or uninspiring, you risk losing potential guests before they ever visit your website.
That’s where Travel Tractions comes in. We specialize in social media marketing for tourism businesses, helping you create content that captures attention, builds trust, and drives bookings.
Struggling to Get Results From Your Social Platforms?
Get high-quality social media strategies for travel and tourism, executed by expert strategists. Improve brand awareness, get posts ranking in Google SERPs, and turn past clients into brand advocates with an effective social media campaign.
How We Can Help:
- Social Media Account Setup
- Social Media Follower Building
- Personalised Social Media Strategy
- Redesigning of Assets
- Content Creation
- Post Scheduling
- Influencer Marketing
- Brand Collaborations
- Monthly Reporting
Quick Jump
Social Media for Travel and Tourism Prices
Basic
One platform of choice
$
$449
00
Monthly -
Social account set-up
-
Social follower building
-
Redesign of your social media account covers
-
60 minutes/week content creation and research
-
Monthly report
Medium
Three platforms of choice
$
$799
00
Monthly -
Social account set-up
-
Social follower building
-
Redesign of your social media account covers
-
Audience interaction
-
Hashtag analysis
-
Promotions/Boosting of posts (budget TBD)
-
2 hours/week content creation and research
-
Monthly report
Full
Five platforms of choice
$
$1,299
00
Monthly -
Social account set-up
-
Social follower building
-
Redesign of your social media account covers
-
Audience interaction
-
Hashtag analysis
-
Promotions/Boosting of posts (budget TBD)
-
Competitor monitoring
-
Dedicated account manager
-
Reputation management
-
Monthly short video ad creation (15 seconds)
-
4 hours/week content creation and research
-
Weekly and monthly report
Our Clients Have Featured In:
Customer Testimonials
Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
Thanks for the intensive SEO audit. I'm still working through the suggestions and will be making changes for months. It's been a great blueprint for moving forward and my stats are the highest they've ever been.
I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team
We've been working with Matt and his team for several months now on everything from content creation to SEO optimization. They're wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.
The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation. Dedicated and tenacious!
Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.
The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.
Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.
....produces results that outmatch any other SEO I've worked with.
... an SEO legend. He knows his stuff.
...an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.
Any company working with Matthew will have a valuable asset in their hands.
... a pleasure to collaborate with him. I'll definitely work with him again in future.
...very knowledgeable and a has a in depth knowledge of Search Engine Optimization. Wonderful person to work with..
In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.
....work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.
Our Social Media Services for Travel and Tourism
Social Account Setup
We help get things started by creating the accounts you need on each platform you want to target.
Link Building
We help you build authentic engagement and shareable content that earns natural backlinks and expands your reach across social platforms.
Content Creation
With a team of dedicated creators and a streamlined content workflow, we craft social media campaigns that inspire, engage, and drive meaningful connections.
SEO & PR Strategy
From optimizing your profile highlights to identifying gaps in past social campaigns, we craft a social media strategy that’s uniquely aligned with your brand and goals.
Campaign Reporting
Posting is one thing, seeing impact is another. We provide monthly social media reports that highlight growth, engagement, and real results from your campaigns.
Digital Consulting
Through digital consulting, our professionals, with years of experience in the field, can help answer your questions.
Influencer Partnerships
We help find influencer partnerships that not only benefit potential clients but also ensure they align with your brand values.
Social Media Strategy & Campaigns
From YouTube and Instagram to TikTok and Facebook, we help create engaging campaigns that inspire travellers.
Paid Ad Services
With years of industry knowledge, we help maintain effective Meta ad campaigns that not only target the right keywords but also convert well.
Why Social Media Matters for Travel Brands
Social media has become one of the most powerful tools in tourism marketing. It’s where travel inspiration begins and where real decisions are made. From sharing behind-the-scenes moments to showcasing unique experiences, social media helps travel and tourism businesses attract the right target audience and drive action.
Here’s how:
Inspires Bookings
Travelers are using social media to research destinations and plan their trips.
Builds Trust and Credibility
User-generated content (UGC) and online reviews boost consumer confidence and customer satisfaction.
Engages Past, Current, and Future Customers
Stay top-of-mind with evergreen content.
Drives Direct Bookings
Reduce the use of online travel agencies (OTAs) and reduce commission fees.
Amplifies Brand Reach
Go viral with the right content and social media platform mix.
How We Work With You
Working with Travel Tractions is a seamless, collaborative process designed to maximize results while keeping things stress-free on your end. Whether you need help launching a new product or want to scale your social presence, we take care of everything from strategy to execution.
Step 1: Discovery Call
We get to know your brand, goals, and current social landscape.
Step 2: Strategy Creation
Our team creates a custom plan, complete with audience targeting, platform priorities, and content themes.
Step 3: Content Development
From visuals to captions, we craft engaging posts that reflect your unique voice and offer.
Step 4: Execution + Management
We schedule, publish, monitor, and adjust your content for maximum impact.
Step 5: Reporting + Optimization
You’ll receive regular reports with insights and recommendations to keep improving results.
Benefits of Social Media for Travel and Tourism
For travel and tourism brands, catering to the next generation of earners makes social media not just important but essential. Your content needs to do more than look good. It should build trust, spark action, and lead to measurable growth. Here’s how we help make that happen:
Stronger Destination Marketing
Highlight your best locations with stunning visuals and compelling narratives. Whether it’s a luxury resort, eco-lodge, or a bespoke tour, we bring your destination to life and drive travel interest.
Higher Engagement
Keep your brand top-of-mind by fostering genuine interaction. With engaging content, consistent posting, and timely replies to comments and DMs, you’ll grow a loyal community of travelers. High engagement builds relationships with future customers, shows credibility to platform algorithms, and boosts your visibility organically.
Visual Storytelling
Consistent content, thoughtful responses, and shareable posts grow a loyal community. We craft short-form videos, carousels, and real guest stories that connect emotionally and showcase what makes your experience unique. This helps in encouraging bookings, not just likes.
Boost in Direct Bookings
Turn posts into sales funnels. From promo codes to retargeting ads, we help you guide users from discovery to decision.
Improved Reputation
Your online reputation is shaped by how you appear and respond on social media. Social proof matters. We amplify positive reviews, manage public feedback, and showcase authentic guest experiences to build confidence with future travelers.
Increased Insights
Understanding what works (and what doesn’t) is key to growth. We analyze performance metrics to fine-tune your content strategy. Through monthly reporting, we identify top-performing formats, ideal post times, and audience preferences to maximize ROI.
FAQs
Have a look at these answers to frequently asked questions about our social media offerings in the tourism industry.
Most clients see measurable engagement within the first 30 days. We typically start seeing ROI within 60–90 days for booking conversions, depending on the campaign and audience targeting.
We do both! Our team handles everything from content creation (photos, captions, videos) to posting, community management, and paid ad execution.
Yes. We often collaborate with internal teams to handle strategy, paid ads, influencer outreach, or content production. We’re flexible based on your needs.
We offer starter plans and custom retainers, so you can begin with the essentials and scale up as you grow.
Absolutely. We work with DMOs, regional tourism boards, and municipalities looking to boost awareness, drive visits, and highlight local experiences.
Book a Call
Ready to boost your brand’s visibility and drive more bookings through social media? Let’s build something scroll-worthy together.
Schedule a free call or request a custom quote today.