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How to Set Up Google My Business for Tourism Businesses
Google My Business (GMB) is one of the easiest and most powerful tools for managing a strong online presence. If you’re running a tourism business
Matt is a travel entrepreneur with over a decade of experience across digital marketing, operations, and asset investment. His ventures include founding the agency Travel Tractions, successfully buying and selling multiple travel websites, and owning a boutique hotel in his home base of Cape Town. His writing focuses on the intersection of data-driven marketing and real-world business growth in the tourism sector.
Marketing Strategy
How to Optimise Your Airline or Booking Site With Flight Schema
Flight schema is a powerful set of tags that formalises how airline and flight information is presented online through search engines and AI systems. You
Accomodation
How to Boost Your Site’s Local SEO With Destination Schema
Do you see your competitors taking up more space than you in the search results, or always outranking you in the Google Maps Pack? If
Accomodation
How to Find SEO Keywords for Hotels to Boost Direct Bookings
Nowadays, travellers turn to search engines before every trip, and search engine optimisation (SEO) is how you get ahead of the competition. When it comes
Marketing Strategy
10 Tour Marketing Ideas & Strategies for Promotion in 2025
So, you have a travel business and are in dire need of tour marketing ideas. Don’t sweat it. We’ve been in the game long enough
Accomodation
8 Best Hotel Review Sites for Better Presence & More Bookings
A review is worth a thousand words. That is why review sites have become indispensable tools for travellers and hoteliers alike. The offer authentic insights
Content Marketing
Travel Startup Marketing Strategy & Case Study (9000%)
I have been approached by many travel startups to help them with their marketing. Not all of them were great ideas. Of all the startups
Accomodation
How to Write a Travel Itinerary (Template and Tips)
Being able to write a good itinerary is a powerful tool in the travel industry. A travel itinerary isn’t just a list of things to
Accomodation
Free Travel Images for Commercial Use
When learning how to write a travel blog or designing your tourism website, one of the most important tools you will need is a
Content Marketing
How to Upload from Google Docs to WordPress
We live in an age where uploading a post to a website should be simple, but alas, the process of uploading to WordPress is still