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Hospitality & Hotel PPC Services

The hotel industry is a competitive market where you need to offer unique spaces and experiences to stand out. Are you struggling to get your hotel featured at the top of the search results or need to turn viewers into more bookings?

At Travel Tractions, we offer years of industry expertise and understand that pay-per-click (PPC) marketing remains an effective way to earn new leads. That is why our hotel PPC services are tailored to match your specific needs, budget, and expectations.

Need an Effective PPC Campaign?

Crafting an optimised and data-driven PPC campaign isn’t easy. Fortunately, analysing the market and crafting effective hotel PPC strategies is our agency’s speciality.

Target the right people at the right time and turn ad spend into more direct bookings across multiple PPC platforms.

Services For:

Enquire Now

How We Can Help:

  • High-Level Strategy
  • Quality Landing Page Creation
  • Campaign Setup & Weekly Optimising
  • Keyword Analysis
  • Keyword Targeting
  • Industry & Competitor Analysis
  • Campaign Copywriting & Performance Testing
  • Comprehensive Auditing
  • Monthly Reporting

Quick Jump

    Quick
    Jump

    How to Order Our Hotel PPC Management Services

    Whether you’re a small coliving wanting to book out for the off-season or a hotel brand with multiple locations, being on Google Ads is an absolute necessity. It’s the world’s largest ad platform, with over 8.5 billion searches performed daily. It’s easily one of the best ways to reach ready-to-book guests who are already searching for the rooms you offer.

    With years of experience focusing on the hospitality niche, our Google Ads-certified specialist team knows what works.

    Get a Custom Quote

    Our Hotel PPC Advertising Services

    Campaign Strategy

    We craft unique strategies and develop PPC ads that align with your brand, goals, and budget. We will regularly optimise the strategy to ensure it yields optimal results.

    Copywriting

    With a team of dedicated creators and a thorough editorial process, we craft landing pages and ad copy that drive conversions.

    Keyword Analysis

    Using industry-leading tools, we conduct keyword research to identify and target keywords that will yield the best cost-per-click (CPC) and lead acquisition metrics.

    Campaign Setup

    Drawing on our years of industry knowledge, we’ll create a campaign that utilises targeted ads to maximise your budget's effectiveness.

    Industry & Competitor Analysis

    Through industry and competitor analysis, we’ll identify what works and what doesn’t for your competitors and create a clear strategy using data-driven metrics.

    Monthly Reporting

    With monthly reporting, we provide transparent results, showcasing wins, losses, areas for improvement, and how the campaign will be optimised in the next month.

    Our Hotel PPC Expertise

    We've Worked With:

    Our Clients Have Featured In:

    Customer Testimonials

    Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
    Will Hatton
    Will Hatton The Broke Backpacker
    Thanks for the intensive SEO audit. I'm still working through the suggestions and will be making changes for months. It's been a great blueprint for moving forward and my stats are the highest they've ever been.
    Carol Perehudoff
    Carol Perehudoff Wandering Carol
    I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team
    Janet Newenham
    Janet Newenhamjournalistontherun.com & various niche sites
    We've been working with Matt and his team for several months now on everything from content creation to SEO optimization. They're wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.
    Bret Love
    Bret Love Co-founder of @Green Global Travel and @Green Travel Media
    The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
    Sol Spier
    Sol Spier Digital Marketer
    I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation. Dedicated and tenacious!
    Edwina Fletcher
    Edwina FletcherOwner of multiple online travel agencies
    Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.
    Jake Ritter
    Jake Ritter
    The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
    Jyotsna Ramani
    Jyotsna Ramani
    The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.
    David Hart
    David Hart Owner of multiple flight sites
    Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
    Aqib Nazir
    Aqib Nazir Founder
    If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.
    Ruan Smit
    Ruan SmitConversion Advantage
    ....produces results that outmatch any other SEO I've worked with.
    Sia Mahojar
    Sia MahojarMarket Monkey
    ... an SEO legend. He knows his stuff.
    Nick Thompson
    Nick ThompsonBusiness development executive at Mark1media
    ...an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.
    Deon Malan
    Deon MalanSEO specialist at iProspect
    Any company working with Matthew will have a valuable asset in their hands.
    Wouter Kritzinger
    Wouter KritzingerSenior SEO at Takealot.com
    ... a pleasure to collaborate with him. I'll definitely work with him again in future.
    Neal Strydom
    Neal Strydom Content Designer at VFZ and artist at BNRY
    ...very knowledgeable and a has a in depth knowledge of Search Engine Optimization. Wonderful person to work with..
    Adam Cannell
    Adam Cannell Ecommerce Data Specialist
    In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.
    Chad Lee Bryson
    Chad Lee Bryson Head of production Ecomplete
    ....work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.
    Edwina Fletcher
    Edwina FletcherFounder of the Webtours Group

    Our Process

    Here’s a quick look at how our hotel PPC campaigns are run and managed, from start to finish.

    Step 1: Place Your Order

    Fill in our enquiry form, telling us about your website, budget, campaign goals, and any additional services you may require. We’ll then set up a discovery call with you to discuss your hotel in more detail and identify a campaign strategy.

    Step 2: Help Us Learn About Your Brand

    Jump on a call with our expert strategist so they get an in-depth understanding of your competitors, industry, goals, and hotel brand. This ensures you get a service tailored precisely to your needs.

    Step 3: Campaign Setup

    Our team will then start analysing your industry, competitors, the keywords to target, and the audience you need to be in front of. Once we have all the relevant data, we’ll start working on your ad copy, landing pages, event tracking, bid strategy, and other necessary elements.

    Step 4: Launch PPC Ads

    Hop on a call with your personal strategist to get a rundown of your campaign as it approaches launch. We’ll take you through the strategy, ad copy, landing pages, and every other detail of the campaign. Once you’ve approved the campaign, sit back and relax.

    Step 5: Ad Optimisation

    Once your campaign has been live for a good amount of time, we start optimising your keywords and copy to further improve its performance. This helps increase your ROI by reducing your CPC while increasing click-through rate (CTR).

    Step 6: Monthly Analysis & Reporting

    Get expert monthly reports on your campaign performance, detailing what worked and what didn’t, as well as suggestions to improve results.

    Benefits of Our Hotel PPC Campaigns

    Here are the benefits you can expect to see when running Google hotel ads with Travel Tractions.

    Instant Results

    Unlike traditional hotel marketing and SEO efforts, which can take weeks or months to show results, PCC shows instant results. From the moment you launch, you can begin to see which keywords are resulting in quality leads, which aren’t, and where the strategy can be improved.

    This helps you target potential guests much sooner, allowing your hotel website to gain revenue-earning conversions.

    More Direct Bookings

    Paid ads allow you to feature at the top of the search engine results for critical search terms within your niche. This allows you to target users in the transactional stage of their buyer’s journey, helping you earn more direct bookings.

    Effective Ad Spend Usage

    By analysing and creating a unique keyword list for your campaign, we can use your budget effectively. We understand the average CPC and craft a dynamic budget for specific keywords, ensuring your ad spend is allocated systematically.

    By targeting keywords that potential guests are actively searching for, our strategies increase your online visibility and ROI.

    Unique Strategies for Each Platform

    We understand that each platform is different, and as such, our approach should adapt too. From Google and Microsoft ads to social media platforms like Instagram and TikTok, each requires unique copy to capture the viewer.

    We’ll work with you to identify the best platforms to target, maximising conversions and filling your hotel property, even during the off-season.

    Weekly Campaign Optimising

    Paid ads for the hospitality industry require consistent tweaking, and that’s something we do each week. We assess the campaign’s performance to see which keywords convert visitors, which are irrelevant searches, and where we can redistribute your ad budget.

    We’ll make these adjustments on your behalf. This way, you don’t need to worry about the technical aspect of paid advertising; all you need to do is sit back and reap the rewards of effective digital marketing.

    Transparent Reporting

    Transparency is key to a successful campaign and a great working relationship. We don’t just show you wins. We also highlight what didn’t work and clarify how we plan on moving forward.

    The key performance indicators we look at during our reports include:

    • Conversion rates
    • Click-through rates (CTR)
    • Cost per click (CPC)
    • Cost per acquisition (CPA)
    • Return on ad spend (ROAS)
    • Quality score

    With these insights, we can identify areas for improvement and better align the campaign’s results with your goals.

    Our Travel Marketing Case Studies

    Our results speak for themselves. Take a look at our case studies page to see our success stories and how you can be next.

    Custom Hotel PPC Campaign Orders

    Seeking something tailored specifically to your brand’s needs? Leave your details below, and we’ll get back to you about creating the perfect PPC campaign for your hotel.

    FAQs

    Still have questions about our Hotel PPC services? Here are some quick answers to some common questions.

    Pay-per-click (PPC) is a digital marketing strategy where hotels pay to have their website featured higher in the search engine results page (SERPs). The PPC model is also applicable to other platforms, including Microsoft Advertising, Bing, YouTube, Meta Ads, and many other search and social media platforms.

    In hotel PPC, we look to target specific searches referring to your amenities and location. This not only refines your keyword listings but also allows you to target more cost-effective terms.

    PPC is a measurable and instant way for hotels to enhance online visibility, drive targeted traffic, and ultimately lead to more direct bookings. It helps hotels that want to reduce OTA dependence and book out rooms during the off-season.

    It’s also a great way to make niche accommodations to stand out in the search results, which big-name hotel brands usually dominate. For accommodation OTAs, it offers them an opportunity to increase visibility in an extremely competitive market.

    To help identify the best hotel PPC agency for you, here are some good questions to ask:

    1. What are your strategies for handling competition from OTAs in PPC?
    2. How do you track conversions and measure the success of your PPC campaigns?
    3. How do you conduct keyword research for hotel PPC campaigns?
    4. How do you test and optimise ad copy to improve performance?
    5. What kind of reporting can we expect from your agency?
    6. Can you provide case studies or examples of successful hotel PPC campaigns you’ve managed?

    PPC is one of the most successful forms of advertising for small businesses. As long as you target the right keywords, you’ll be able to save money, expand your brand’s visibility, and reach your target audiences.

    PPC can be a viable long-term strategy for boosting leads and traffic, but it can become expensive over time. A more effective long-term strategy is to focus on your website’s content, as it improves your overall website and can lead to a consistent influx of organic traffic.

    You can find all of our services under the ‘Services’ tab of our website. All of these services are SEO-focused, as 60% of web traffic is from search engines.

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