Travel Tractions:
A Growth-Focused Tourism Marketing Agency

Are you a brand within the tourism industry struggling to make your mark? Within this competitive market, you need a marketing agency that knows the unique requirements for success.

Welcome to Travel Tractions, a tourism marketing agency that crafts tailored campaigns to increase sales, generate leads, build brand awareness, and much more.

Struggling to find a reputable travel marketing agency?

Led by our CEO, Matt, with over a decade of travel marketing expertise, we are a premier digital marketing agency serving the tourism industry. Discover our range of services, and how we can assist your website with growth-focused digital marketing.

Our Services Are For

Travel Agencies
Tour Operators
Online Booking Agencies
Hotels
Accommodations Sites
International Travel Brands
Tour Agencies
Tourism Boards & Offices
Flight Websites
Transport Agencies

What We Offer

Content Writing
PR Services
Website & SEO Audits
Marketing Strategy
Content Strategy
Content Optimisation
Technical Optimisation
Digital Consulting & Coaching
Web Design & Support
PPC & Paid Ad Services

Our Clients Have Featured In:

Need Help With Your Digital Marketing?

The best tourism marketing agencies know that the travel industry requires more than traditional marketing techniques. Get traction on your campaigns with the help of our effective team.

Great marketing creates curiosity, offers information, engages with desire, and nurtures leads that turn into clients.

Increase Sales

Improved online sales for your website

Generate Leads

High-quality leads generated specifically for your website

Create Content

Receive content that ranks and gets millions of views

Collaborations

Collaborate with the best in the industry

Build Digital Assets

Amazing online properties made for you

Online Strategy

You get a strategy that gives long-term results

Market Research

We do our research and know the travel industry

Website Planning

Plan your website’s future

Who Are We

Travel Tractions was born from a necessity to offer better SEO and digital marketing services to tourism businesses.

Having worked as a travel marketer and consultant for 10 years, Matt found that there was no specific agency that focused on travel and agency tourism marketing. Created with the intention of helping travel businesses thrive through targeting marketing efforts, Matt created Travel Tractions.

With expert industry knowledge and a team of dedicated marketing professionals, Travel Tractions offers services tailored to your needs. As Matt puts it: “You will never get sold something that we don’t know how to do. We believe in getting you a positive ROI on your marketing investment and will do everything in our power to do so, or we won’t take you on at all.”

We believe we are one of the world’s best tourism marketing agencies, developing innovative strategies that benefit your business across all aspects of the marketing process.

99%

Client Satisfaction

10M+

Words Written

3000+

Campaigns Delivered

98%

Campaign Success Rate

150+

Clients Served

100M+

Eyeballs Reached

Our Digital Marketing Services

Not too sure what you need? Book a free consultation with one of our marketing experts!

Our Case Studies & Success Stories

Find out how our custom solutions have helped several clients enjoy some fantastic results.

We've Worked With:

Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.

Thanks for the intensive SEO audit. I'm still working through the suggestions and will be making changes for months. It's been a great blueprint for moving forward and my stats are the highest they've ever been.

I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team

We've been working with Matt and his team for several months now on everything from content creation to SEO optimization. They're wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.

The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!

I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation. Dedicated and tenacious!

Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.

The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.

The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.

Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.

If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.

....produces results that outmatch any other SEO I've worked with.

... an SEO legend. He knows his stuff.

...an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.

Any company working with Matthew will have a valuable asset in their hands.

... a pleasure to collaborate with him. I'll definitely work with him again in future.

...very knowledgeable and a has a in depth knowledge of Search Engine Optimization. Wonderful person to work with..

In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.

....work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.

Why Choose Travel Tractions as Your Tourism Digital Marketing Agency

Whether you are a travel agency serving global locations or a local tour operator, our years of expertise provide several benefits for your brand, including:

Drive Awareness

Our campaigns drive awareness of your travel or hospitality brand, from directly on the search engine results page (SERP) to your social media accounts. We consider marketing in the travel sector a holistic effort.

Our campaign carefully curates a strategy that considers your goals and website capabilities. Not only do we work on your website’s exposure, but we also utilise multiple channels and paid media to help make your mark (depending on your budget and desired services).

Boost Entity Recognition

How people search and find information is shifting. A cookie-cutter SEO strategy no longer yields the same results it did a few years ago. With AI search on the rise, we know that your business needs to adapt.

Entity recognition is one of the most significant aspects when trying to rank for AI Overviews or in AI search engines. Our strategies consider this and find ways to improve your brand authority within the travel industry.

Focus on Your Target Audience

We understand that each business is unique, and so are its customers. Our marketing efforts reach the right people at the right time, ensuring every aspect of your campaign is worthwhile.

We tailor our strategies to your niche and provide visibility through ranking content, PR, linkable assets, social media engagement, and targeted collaborations. These targeted efforts help you reach the right people, helping you achieve your highest possible ROI.

Increase Direct Bookings

Driving direct bookings is the primary goal of any marketing campaign, and that is no different at Travel Tractions. Whether you’re a small hotel or a tour operator looking to reduce reliance on OTAs, we’ll work with you to craft a campaign that enhances the positioning of your bookable assets.

Be it through digital advertising, paid social, or improved organic listings, we’ll craft a strategy based on what would work best for your brand.

Report on the Metrics That Matter

Our reporting goes beyond the stock standard metric that most travel marketing agencies focus on. We know that clicks, organic traffic, and impressions only tell half the story.

From Share of Voice (SoV) and cost per click (CPC) to sale conversion rates and cost per acquisition (CPA), we know these metrics tell a more honest story. With transparency the key to success, we provide honest insights into your campaign performance through thorough reporting.

Ready to connect with our destination marketing agency?

Enjoy a free chat with an expert!

How Our Travel and Tourism Marketing Agency Services Work

Curious to learn more about our process? Here’s a quick look at how we work with you to attain optimal results.

Step 1: Discovery Call

It all begins with a discovery call, where we learn about your brand, your needs, and how we can assist you. These are typically brief 10- to 15-minute calls, during which you’ll meet our lead SEO strategist and our CEO, Matt. During the call, you can tell us your marketing goals and the main issues you’ve experienced. We’ll briefly assess your website with you and give our recommendations on the services we can offer that best align with your campaign goals.

Step 2: Campaign Creation

After the discovery call, we’ll formulate a service quote, highlighting what you can expect to receive from us each month. Upon approval from your side, we’ll create a Standard Operating Procedure (SOP) sheet, where you can add specific details about your business. The SOP sheet will also contain a status sheet, where all the monthly tasks can be found.

Step 3: Campaign Execution

We will then begin working on your campaign. Throughout the process, we will update the task status and tag your team when each task is ready for your review.

Step 4: Reporting

If selected as a service, we will provide monthly reports on your campaign. During the reporting, we highlight the completed tasks, general SEO reporting metrics, and the campaign's overall performance. We will mention wins, losses, as well as next month's target and strategy for complete transparency. We can also cater our reporting based on the metrics you want us to focus on, so we offer the best possible reporting.

Step 5: Adaptation and Additional Services

Based on the report received each month, we will make strategic shifts and adaptations to the campaign for optimal results. We understand that marketing is constantly evolving, and so does your approach. While the general services will remain the same, how we implement them and what we target may shift throughout the campaign. You will also have the opportunity to expand your campaign at any point by including additional services.

Ready to schedule a discovery call and get things moving?

Frequently Asked
Questions

Have some questions about our services? Find all the quick answers you need, right here.

What Is the Difference Between Tourism Marketing and Traditional Marketing?

Each industry requires a different approach and strategy when it comes to marketing. For tourism marketing, we understand that you need to sell an experience, and the decision-making process for your clientele is often more complex than it is in traditional marketing.

Measuring the success of tourism marketing isn’t as easy as it is for traditional marketing. Fortunately, as an expert travel digital marketing agency, we know how to implement an effective campaign.

What Is Surfer SEO?

Surfer SEO is a data-driven tool that we use in some of our SEO processes. It analyses your competitors in the SERPs with the aim of understanding which characteristics Google is favouring for your target keyword.

This helps us to make data-driven decisions on what to include in your post and how to optimise it for the best chance of ranking. With several of our clients experiencing positive results when adding Surfer SEO to their campaigns, we would highly recommend utilising this service.

What Is "SEO Optimization"?

There are three types of SEO optimisation. These are on-page SEO, off-page SEO, and technical SEO.

On-page SEO: Involves optimising your site’s content, title tags, meta-descriptions, and more.

Off-page SEO: Occurs outside of your website. It involves strategies that you implement outside of your website to help improve its search engine rankings.

Technical SEO: Refers to the technical work done on your website. It involves optimising your website and server so spiders can crawl and index your site. This includes fixing your sitemaps, robot.txt files, website structure, URL structure, and your website’s user experience. Technical SEO also involves optimising your page speed and adding redirects where necessary.

What Is "Content Optimization"?

Content optimisation is not a search engine optimisation (SEO) technique, but rather falls under on-page SEO, a type of SEO.

Optimising content entails making changes to landing pages and blog content that will help you get higher organic search traffic. This involves performing keyword research and adding relevant keywords strategically throughout your content. We’ll also tweak your alt tags, title tags, image alt tags, and meta descriptions. It also means making changes to internal, affiliate, and external links.

Why Is a Strong Online Presence Important?

Having a strong online presence is essential for long-lasting success. As the use of AI in search becomes more prevalent, the need for a good online presence is also increasing. Without an online presence, your organic traffic will continue to drop, and the number of times you are cited or earn traffic from AI search engines will be minimal.

Some of the most effective ways to enhance your entity recognition include leveraging links, brand mentions, user-generated content (UGC), reviews, and maintaining consistent social media engagement.

What Does “Reporting, Analytics, and Consulting” Entail?

This is where we go through a report for the analytics and KPIs of your website. We discuss the previous work done on the website and what effect they may have had. We also discuss current and future strategies that you can adopt or our team can assist with. We’ll also address any questions you may have and assist you with any issues or strategies you wish to implement.

How Do I Cancel My Monthly Retainer?

If you want to cancel your monthly retainer, all you need to do is send an email to matt@traveltractions.com at least 30 days before your desired time of cancellation. Unfortunately, we cannot process cancellation requests for the current month.

Is Working With a Travel Digital Marketing Agency Worth It?

Absolutely! It’s important to work with experienced travel SEO experts who can craft a digital marketing strategy that will help you rank higher in the SERPs, increase organic traffic, and drive conversions.

Need a Successful Campaign?

Book a FREE call with one of our strategists.

Travel Tractions: A Growth-Focused Tourism Marketing Agency

Struggling to find a reputable travel marketing agency?

Our Services Are For

What We Offer

Our Clients Have Featured In:​

Need Help With Your Digital Marketing?

Who Are We

99%

10M+

3000+

98%

150+

100M+

Our Digital Marketing Services

Consulting & Coaching

PR Services

SEO Audits & Strategy

Content Writing

Content Optimization

Paid Ad Services

Our Case Studies & Success Stories

110% Increase in YoY Organic Traffic

Italy Travel Website SEO Case Study

100+ New Followers Earned From Influencer Marketing

Hotel Website PR Marketing Case Study

151% Increase in YoY Organic Traffic

Hiking & Travel Website SEO Case Study

120.337% YoY Organic Traffic Increase

Accommodation Website Organic Traffic Growth Case Study

234,500% Increase in Organic Traffic

Travel Blog Web Build & Organic Traffic Growth Case Study

398.89% YoY Increase in Organic Traffic

Travel Blog Organic Traffic Growth Case Study

5014% YoY Organic Traffic Growth

Pet Blog Growth Case Study

200% Increase in Organic Traffic

Travel Blog Topical Cluster Growth Case Study

140% Increase in Organic Traffic and Users

Flight Website Link Disavow and Earning Case Study