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Travel Generative Engine Optimisation Services
Struggling to stay visible as AI search becomes more prominent? Unfortunately, traditional marketing techniques aren’t the solution to everything.
At Travel Tractions, we’re leading the charge in AI-focused marketing for the travel industry. Our travel generative engine optimisation services help your brand appear in AI-generated results, be it in Google or ChatGPT. We’re committed to keeping you relevant, discoverable, and ahead of the curve.
Struggling in the new age of search?
Keeping up to date with marketing trends and adapting to the modern use of AI isn’t easy. Fortunately, navigating the difficulties of travel and hospitality marketing is our agency’s speciality.
We craft effective GEO and AEO marketing strategies that leverage traditional SEO tactics and modern AI-search trends to maximise results.
How We Can Help:
- AI-Search Trend Analysis
- Personalised Marketing Strategies
- 1:1 Consultation & Coaching Sessions
- Comprehensive Website Analysis
- Travel PR Services
- Content Creation
- AI-Driven Paid Ad Services
Quick Jump
Our Travel GEO Marketing Specialities
We employ the right GEO marketing strategies to drive sustainable, long-term growth for your business and brand. Our specialities include:
Our Travel GEO Packages
Explore our most popular GEO packages for the travel and hospitality industry.
Budget GEO Campaign
Our budget package is for small tourism sites, travel agency websites, and businesses that don’t need instant results.
$560
$
$499
00
Per Month -
Website SEO Content
1 Topic Mine, Keyword Research, Images and 1500 Words every 6 months (Bi-Annual) -
Small Content Optimization
1 x Content Upgrade OR 2 x Content Optimizations a month -
Small PR Package
1 to 3 Link Placements or Brand Mentions a month -
Technical Optimization
Metadata, Link Monitoring, URLs, On-Page, Robots.txt, and Sitemap - 1 hour a month -
Tracking and Reporting
AI Performance Tracking for 50 Keywords, Campaign Reporting, Traffic Reports - 30 mins a month
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Standard Travel GEO Campaign
Our standard package focuses on monthly rather than quarterly campaigns for slightly faster progress. It’s great for medium-sized sites and travel companies that need marketing experts to fine-tune their content and site to rank on AI search engines.
$1120
$
$999
00
Per Month -
Website SEO Content
1 Topic Mine, Keyword Research, Images and 3000 Words every 6 months (Bi-Annual) -
Medium Content Optimization
2 x Content Upgrades OR 4 x Content Optimizations a month -
Medium PR Package
2 to 5 Link Placements or Brand Mentions a month -
Technical Optimization
Metadata, Link Monitoring, URLs, On-Page, Robots.txt, and Sitemap - 2 hours a month -
Tracking and Reporting
AI Performance Tracking for 50 Keywords, Campaign Reporting, Traffic Reports - 2 hours a month
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Full Travel GEO Campaign
Our premium monthly retainer is best for established travel websites looking to reach as many people as possible. This is to gain traction fast and have more than one monthly GEO campaign to manage.
$2720
$
$2,449
00
Per Month -
Website SEO Content
1 Topic Mine, Keyword Research, Images and 5000 Words every 3 months (Quarterly) -
Large Content Optimization
10x Content Upgrades OR Content Optimizations a month -
Large PR Package
5 to 10 Link Placements or Brand Mentions a month -
Technical Optimization
Metadata, Link Monitoring, URLs, On-Page, Robots.txt, and Sitemap - 3 hours a month -
Tracking and Reporting
AI Performance Tracking for 50 Keywords, Campaign Reporting, Traffic Reports - 2.5 hours a month
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Our Clients Have Featured In:
Customer Testimonials
Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
Thanks for the intensive SEO audit. I'm still working through the suggestions and will be making changes for months. It's been a great blueprint for moving forward and my stats are the highest they've ever been.
I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team
We've been working with Matt and his team for several months now on everything from content creation to SEO optimization. They're wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.
The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation. Dedicated and tenacious!
Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.
The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.
Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.
....produces results that outmatch any other SEO I've worked with.
... an SEO legend. He knows his stuff.
...an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.
Any company working with Matthew will have a valuable asset in their hands.
... a pleasure to collaborate with him. I'll definitely work with him again in future.
...very knowledgeable and a has a in depth knowledge of Search Engine Optimization. Wonderful person to work with..
In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.
....work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.
Why Travel Generative Engine Optimisation Services Matter
The way travellers search for and find information on the internet is changing. While traditional search still dominates, more travellers are asking questions directly in tools like Google SGE, ChatGPT, Bing Copilot, and Perplexity AI. These platforms respond with instant summaries and curated recommendations.
If your content isn’t optimised for these AI-generated results, you’re missing out on more than just traffic; you’re missing bookings and enquiries.
Travel generative engine optimisation services help your brand adapt by:
- Structuring content for AI visibility
- Formatting for machine readability
- Integrating schema and citations
This shift is already here. Travellers are using AI tools to plan trips and make decisions. At Travel Tractions, we design GEO strategies for the travel industry.
Our goal: make sure your content shows up in AI answers and summaries, because if AI can’t find you, travellers won’t either.
Benefits of Our Travel Generative Engine Optimisation Services
Success in today’s search landscape looks very different from just a few years ago. With the rise of AI-powered search engines like Google’s Search Generative Experience, ChatGPT, and Bing Copilot, measuring performance goes beyond keyword rankings alone.
Our travel generative engine optimisation (GEO) services are built around real, trackable results that show your brand is gaining visibility in AI-driven environments.
Here’s how we measure success:
1. Visibility in AI-Generated Results
We monitor how and where your content appears in AI-generated responses across platforms like Google SGE and ChatGPT. Using prompt testing and AI surfacing analysis, we track citations, summaries, and answer boxes that feature your brand. This shows you’re not just ranking, but that you’re being chosen by AI tools as a trusted source.
2. Increase in Organic Traffic and Rankings
Smart AI marketing tactics enhance both AI search visibility and traditional search engine rankings. Through targeted keyword research, structured formatting, and optimised content, you’ll see increased organic traffic to your site from both standard and AI-driven searches.
3. Featured Snippets and Google AI Overviews
We focus on helping your content qualify for featured snippets and Google AI Overviews, prime real estate in both classic and generative search engines. Appearing here significantly boosts credibility and click-through rates.
4. Growth in Brand Authority and Backlinks
High-quality content and structured data attract citations from reputable travel websites and publications. This boosts your brand authority, making you more likely to be referenced in future AI-generated answers and improving your broader digital marketing impact.
5. User Engagement and Conversions
We track behavioural metrics like time spent on page, bounce rate, and conversion rates to ensure your AI visibility leads to real results. Increased visibility should lead to more bookings, enquiries, or sign-ups.
6. Continuous Performance Optimisation
The world of AI search changes quickly. We regularly test your content against evolving algorithms and AI search tools, adjusting our strategy to ensure long-term results. Your visibility is not a one-time win; it’s a continuous improvement cycle.
With Travel Tractions, your GEO success is measured where it counts, in real search results, authentic engagement, and substantial business growth.
What’s Included in Our Travel GEO Services
At Travel Tractions, we don’t believe in one-size-fits-all marketing tactics. Our travel generative engine optimisation services are tailored to how people search and how AI tools deliver results.
Here’s what sets our GEO services apart:
1. Optimising Content for AI-Generated Answers and Summaries
AI platforms don’t “rank” content the way Google’s traditional algorithm does. Instead, they pull concise summaries from multiple sources and deliver them directly to users. This is where concise, quick answers are becoming even more important.
If your content answers the search intent without the fluff, you’re more likely to appear in AI-generated answers and summaries. By combining traditional content creation tactics with modern adjustments, we can craft compelling copy that works for search engines and humans.
That means:
- Writing in clear, digestible formats that match AI response patterns (like lists, step-by-step guides, and direct answers).
- Including context that AI can understand and use confidently.
- Targeting common AI prompt structures such as “best,” “how to,” “top-rated,” and “when to go.”
2. Creating Structured, Authoritative Content for AI Training Models
Generative engines favour content that’s rich, trustworthy, and well-organised. We don’t just write travel copy; we build content ecosystems that AI can learn from.
In short, we help make your brand the kind of source AI tools want to draw from.
We’ve developed proven frameworks for every type of business within the travel industry, each fine-tuned for the AI era.
This includes:
- Developing pillar pages and topic clusters that cover your niche in depth.
- Building internal links that support navigation and reinforce topical authority.
- Ensuring your content reflects Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) principles.
3. Integrating Schema, Citations, and Credibility Signals
Search engines and AI tools rely on structured data and external validation to assess credibility. These elements help AI tools quickly scan your content and determine that you’re accurate and authoritative, which means you’re more likely to be included in their answers.
We implement the right signals so your content doesn’t just get indexed, it gets trusted.
Our GEO approach includes:
- Adding relevant schema markup (for hotels, tours, events, FAQs, destinations, etc.).
- Linking to trustworthy sources to support facts, statistics, or claims.
- Referencing original research, reviews, testimonials, and quotes to show authority.
- Ensuring author profiles, contact, and brand information are clear and verifiable.
- Acquiring brand mentions to show you are trusted across multiple sources.
FAQs About Our Travel Generative Engine Optimisation Services
Generative Engine Optimisation is a new and rapidly evolving approach to search visibility. Below are some of the most common questions we get from travel brands exploring this service.
Yes. Our GEO strategies are designed to increase your chances of being referenced in AI-powered search results, summaries, and overviews by aligning content with how these tools retrieve and structure answers.
Absolutely. GEO builds on strong SEO fundamentals. Technical SEO, structured data, and on-page optimisation are all essential to performing well in both traditional and AI-driven search engines.
No. In fact, smaller brands can benefit even more by getting ahead of the competition early. GEO services help level the playing field in AI search.
There’s no surefire answer to this question, as it depends on several factors, such as campaign budget, the initial website’s performance, and the work requested. That said, Initial gains in AI visibility can appear within 2–3 months, especially when content is properly structured and aligned with AI search platforms.
Have Additional Questions? Book a 1-on-1 Call With One of Our Experts.