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Digital Marketing for Hotels

The hospitality industry is a fast-paced environment that requires you to stay on trend at all times. These days, your customers are no longer flipping through directory books for recommendations. They’re online.

If your accommodations aren’t appearing across multiple platforms, you’re missing out. With our years of experience and expertise in Search Engine Optimisation (SEO) and strategic online marketing, we can help you strengthen your online presence and bookings through tested, actionable strategies.

Would Your Hotel Benefit from a Digital Marketing Strategy?

We live in an accelerated digital age, where people use the internet for everything from planning their next holiday to booking flights and finding accommodation. So, having a solid digital marketing plan for your hotel is essential.


Your hotel’s online marketing strategy can be a defining factor in generating leads and securing more bookings.

Services for:

View packages

How We Can Help:

  • Search Engine Optimisation (SEO)
  • PR Strategies
  • Content Creation
  • Media Relations Management
  • Influencer Partnerships
  • Digital Consulting
  • Social Media Marketing
  • Paid Ad Services
  • Link Building Services
  • Email Marketing

Quick Jump

    Quick
    Jump

    Our Hotel Digital Marketing Services for the Hotels and Resorts Industry

    From independent boutique hotels to digital marketing for hotel chains, we offer customised campaigns and a range of marketing services to match your needs.

    SEO Audits

    We’ll take a deep look into your website and its content to identify any areas that may be inhibiting your site’s ranking potential
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    Web Design & Development

    We can help you build a user-friendly site with a visually appealing hotel website design and a simple, easy-to-navigate layout
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    Market Research & Consulting

    Our team of SEO experts helps you identify your ideal customer and create targeted online marketing strategies that’ll help you reach more potential hotel guests
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    Content Mining & Strategy

    We offer content mining and strategising services to identify strong keywords and relevant topics that have the potential to help you rank on the first page and reach your target audience
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    Content Writing

    Our passionate team of writers can create high-quality, SEO-friendly content and adapt their writing to match your tone and style, helping your website gain traffic and convey authority and trustworthiness
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    Content Optimisation & Upgrades

    Through content optimisation and upgrades, we add even more value to your existing posts with additional, up-to-date content, keywords, and headings that appear in AI overviews and search results
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    Social Media

    Our team of social media marketing experts can help you be visible on more online platforms and establish trust with potential guests, making them more likely to book with your hotel
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    Link Building

    Our team of digital marketing experts can handle the time-consuming task of identifying opportunities to build and secure backlinks, saving you time and money
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    PPC Management

    With years of hospitality industry insights, we’ll help you set up and launch Google hotel ads tailored to your audience, and we'll optimise them as we monitor their performance
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    Influencer Partnerships

    We assist with influencer partnerships that not only widen the reach of potential clients but also show expertise through social proof
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    SEO & PR Strategy

    We tailor PR and SEO strategies according to your business goals, ensuring maximum visibility, engagement, and growth in your target market
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    Media Relations & Press Campaigns

    We help connect you with leading media outlets in the travel and hospitality sector to maximise reach and exposure
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    How Much Does It All Cost?

    Explore our packages for digital marketing for the hotels and resort industry:

    Budget Monthly Digital Marketing Retainer

    Our budget package is for small tourism sites, travel agency websites, and businesses that don’t need instant results.
    $560
    $ $499
    00
    Per Month
    • Website SEO Content
      1 Topic Mine, Keyword Research, Images and 1500 Words every 6 months (Bi-Annual)
    • Small Content Optimization
      1 x Content Upgrade OR 2 x Content Optimizations a month
    • Small Link Package
      1 to 3 Link Placements a month
    • SEO Optimization
      Metadata, Link Monitoring, URLs, On-Page, Robots txt, and Sitemap - 1 hour a month
    • Tracking and Reporting
      Keyword Tracking for 50 Keywords, Campaign Reporting, Traffic Reports - 30 mins a month
    More Info
    Save

    Standard Monthly Digital Marketing Retainer

    Our standard package focuses on monthly rather than quarterly campaigns for slightly faster progression. It’s great for medium-sized sites and travel companies that need SEO experts to fine-tune their content and site to rank on search engines.
    $1120
    $ $999
    00
    Per Month
    • Website SEO Content
      1 Topic Mine, Keyword Research, Images and 3000 Words every 6 months (Bi-Annual)
    • Medium Content Optimization
      2 x Content Upgrades OR 4 x Content Optimizations a month
    • Medium Link Package
      2 to 5 Link Placements a month
    • SEO Optimization
      Metadata, Link Monitoring, URLs, On-Page, Robots txt, and Sitemap - 2 hours
    • Tracking and Reporting
      Campaign Optimization, Strategy, Reports, and Monthly meeting - 2 hours
    More Info
    Save

    Premium Monthly Digital Marketing Retainer

    Our premium monthly retainer is best for serious travel websites looking to reach as many people as possible. This is to get traction fast and have more than one monthly SEO campaign to manage.
    $2720
    $ $2,449
    00
    Per Month
    • Website SEO Content
      1 Topic Mine, Keyword Research, Images and 5000 Words every 3 months (Quarterly)
    • Large Content Optimization
      Blog/Page Optimizations OR Upgrades - 10 Posts/Pages a month
    • Large Link Package
      Directories, Guest Posts, Submissions, Advertorials, and Press Releases - 5 to 10 links a month
    • SEO Optimization
      Metadata, Uploading, Link Monitoring, URLs, On-Page, Robots txt, and Sitemap - 3 hours a month
    • Tracking and Reporting
      Campaign Optimization, Communication, Strategy, Reports, and Monthly Meeting - 2.5 hours a month
    More Info
    Save
    PPC order

    Not too sure what you need?

    Book a free consultation with one of our Digital Marketing experts.

    Schedule your free call

    OR

    Fill in our custom orders form so we can craft hotel digital marketing strategies that align with your expectations.

    Our Clients Have Featured In:

    Customer Testimonials

    Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
    Will Hatton
    Will Hatton The Broke Backpacker
    Thanks for the intensive SEO audit. I'm still working through the suggestions and will be making changes for months. It's been a great blueprint for moving forward and my stats are the highest they've ever been.
    Carol Perehudoff
    Carol Perehudoff Wandering Carol
    I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team
    Janet Newenham
    Janet Newenhamjournalistontherun.com & various niche sites
    We've been working with Matt and his team for several months now on everything from content creation to SEO optimization. They're wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.
    Bret Love
    Bret Love Co-founder of @Green Global Travel and @Green Travel Media
    The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
    Sol Spier
    Sol Spier Digital Marketer
    I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation. Dedicated and tenacious!
    Edwina Fletcher
    Edwina FletcherOwner of multiple online travel agencies
    Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.
    Jake Ritter
    Jake Ritter
    The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
    Jyotsna Ramani
    Jyotsna Ramani
    The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.
    David Hart
    David Hart Owner of multiple flight sites
    Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
    Aqib Nazir
    Aqib Nazir Founder
    If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.
    Ruan Smit
    Ruan SmitConversion Advantage
    ....produces results that outmatch any other SEO I've worked with.
    Sia Mahojar
    Sia MahojarMarket Monkey
    ... an SEO legend. He knows his stuff.
    Nick Thompson
    Nick ThompsonBusiness development executive at Mark1media
    ...an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.
    Deon Malan
    Deon MalanSEO specialist at iProspect
    Any company working with Matthew will have a valuable asset in their hands.
    Wouter Kritzinger
    Wouter KritzingerSenior SEO at Takealot.com
    ... a pleasure to collaborate with him. I'll definitely work with him again in future.
    Neal Strydom
    Neal Strydom Content Designer at VFZ and artist at BNRY
    ...very knowledgeable and a has a in depth knowledge of Search Engine Optimization. Wonderful person to work with..
    Adam Cannell
    Adam Cannell Ecommerce Data Specialist
    In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.
    Chad Lee Bryson
    Chad Lee Bryson Head of production Ecomplete
    ....work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.
    Edwina Fletcher
    Edwina FletcherFounder of the Webtours Group

    Why Do You Need Us?

    Are your digital marketing efforts not delivering the results you need? Here’s how we can help you maximise revenue.

    Target High-Value Audiences

    Understanding your target market can go a long way in saving time and money in your digital marketing strategy. Understanding factors such as your target audience’s age, income, and demographics will help you tailor your marketing approach and reach more potential guests.

    If you’re focused on advertising luxury hotels, for example, your strategy and the platforms you use to implement it will differ from a mid-range, family-friendly hotel’s strategy.

    Keep Content Fresh and Optimised

    If you already have content on your website and it’s simply not gaining traction, your content may just need a bit of an SEO makeover. Search engine optimisation for hotels is crucial for outranking competitors, driving organic traffic, and increasing visibility. It is one of the top strategies to achieve long-term growth in valuable traffic and online impressions.

    Our SEO strategists know what it takes to rank on Google’s SERPs and can identify any missed opportunities in your content by looking at Google Search Console, Analytics, and more.

    Improve Site UX

    One of the most essential factors in hotel online marketing is your website’s user experience. A site that loads fast, is easy to navigate, and provides helpful information to potential customers is more likely to succeed and have returning users.

    We can help you build a user-friendly site with a visually appealing design and a simple, easy-to-navigate layout. This will build trust with potential customers and make it easier for them to book directly with your hotel.

    Post Continuous Helpful Content

    One of the most critical components of any SEO strategy is content. With in-depth knowledge of your target audience and what they’re searching for, you can create helpful content that draws new guests in and earns their trust and loyalty.

    Every post and page on your site has the potential to help you rank on the first page of Google and in front of your potential guests. But writing and even scheduling content that’ll rank requires careful planning.

    Implement Social Media Strategies

    We understand how a busy schedule can make it hard to maintain a consistent social presence. Beyond that, with various options like Facebook, LinkedIn, Pinterest, Instagram, and Tripadvisor, it can be hard to know which platform to start with.
    That is why our team of experts creates and posts your content across various platforms in different formats, whether you need a 10-second short-form video for TikTok or a 30-minute long-form video on YouTube.

    One of the most compelling reasons to use social media marketing for your hotel is that it provides credibility and authenticity to your brand. That is why we can also work with social media influencers to increase your reach and credibility in your field.
    Being visible on multiple social media channels can establish trust with potential guests, making them more likely to book with your hotel.

    Increase Audience Reach with PPC

    Google Ads is an essential platform for any hotel business, but hotel PPC management can feel quite intimidating and confusing if you’re unfamiliar with it. The last thing you want is to invest a ton of money into PPC ads only to receive an underwhelming return on investment (ROI).

    Our PPC experts have experience testing and tailoring hotel industry ads to find what works. With years of hospitality industry insights, we’ll help you set up and launch Google hotel ads tailored to your audience and optimise them as we monitor their performance.

    Monitor Content Performance

    One of the great joys of implementing successful hotel digital marketing strategies is seeing the performance metrics and how your campaign has paid off. That is why we do monthly reporting and analyses looking at the metrics that matter, such as conversions, clicks, and site impressions.

    The good thing about monitoring these sites is that we can also see where there may be blockages in the booking process, website navigation, and customer retention. By detecting these obstacles early, we can quickly optimise the user experience, ensuring a smoother booking journey that maximises revenue and guest satisfaction over time.

    Enhance Brand Authority

    Conveying a sense of online authority is essential to getting Google to boost your website and gain potential guests’ trust. A great way to achieve this is through link building.

    Link building involves getting other websites to link to your site and pages. Having “backlinks” from other relevant sites signals votes of authority to Google, which can help boost your rank. Backlinks show Google that other sites trust and endorse your content. But you don’t simply want to go for the highest quantity of backlinks.

    For example, a single link to your hotel’s website from Condé Nast Traveller could be much more valuable than a few links to your site from vaguely relevant websites.

    Benefits of Doing Digital Marketing for the Hotel Industry

    Online marketing for hotels involves establishing a strong digital presence that draws customers in and keeps them coming back. This can be done through websites, social media, and video and podcast platforms. A good hotel digital marketing strategy focuses on targeted brand awareness that drives organic traffic and direct bookings to your site.

    Outrank Competition in the Hospitality Industry

    Having compelling content, strategic advertising, and using SEO services for hotels is crucial for outranking competitors, driving organic traffic, and increasing visibility. By appearing higher in search results, hotels attract more potential guests actively looking for accommodations. This advantage increases website traffic, boosts direct bookings, and strengthens brand recognition.

    Staying ahead digitally ensures you capture market share before competitors, ultimately resulting in greater revenue and a stronger position within the hospitality industry.

    Increased Reach and Quality Bookings

    Understanding factors such as your target market’s age, income, and demographics will help you tailor your marketing approach and reach more potential guests. By reaching the right people with personalised offers and engaging content, hotels can boost direct reservations, reduce reliance on third-party platforms, and enhance overall profitability and guest satisfaction.

    Showing Social Proof Through Online Reviews and UGC

    With the shift from traditional advertising media to the digital space, you have an array of new ways to market your hotel. Your online presence increases the convenience for potential guests, making it easier to secure direct bookings and more likely that they’ll return to your site.

    Encourage guests to share their hotel experiences online through photos, videos, positive reviews, or word-of-mouth referrals. With an effective and flexible strategy, you’ll also have a better chance of increasing organic traffic to your page and outranking competing hotels.

    Improved Customer Engagement

    Digital marketing enhances customer engagement by allowing hotels to connect directly with existing customers through personalised content and loyalty programs. These initiatives encourage repeat visits and foster long-term relationships, turning one-time guests into loyal advocates.

    By actively engaging customers on social media, email, and other digital channels, hotels can gather feedback, address concerns quickly, and create a more meaningful experience that builds trust and satisfaction over time.

    Cost-Effectiveness and ROI

    Online marketing is one of the most innovative ways for hotels to reach their ideal guests without blowing the budget like traditional methods often do. With tools like pay-per-click ads and social media campaigns, you can easily control spending and track precisely how well each dollar performs.

    This data-driven strategy lets you fine-tune your marketing, ensuring every dollar of your budget drives better ROI and making every marketing effort count.

    Enhanced Data Tracking and Analysis

    Digital marketing enables hotels to track and analyse detailed guest data across every campaign, making it easier to understand what’s working and what isn’t. This real-time insight helps hotels make informed decisions, optimise marketing efforts, and tailor strategies to guest behaviour.

    By leveraging this information, hotels can improve customer targeting, increase conversions, and continually refine their approach for better results and more efficient use of resources.

    Analysing data

    Our Travel Marketing Case Studies

    Our results speak for themselves. Take a look at our case studies page to see our success stories and how you can be next.

    What We Do

    Market Research

    We know the travel industry and continue to do our research

    Online Strategy

    We believe in a hotel internet marketing strategy that provides long-term results in this competitive market

    Website Planning

    We know how to plan, build, and strategise for websites

    Build Digital Assets

    With the help of digital marketing tools, we help make excellent online properties

    Collaborations

    We select strong brand advocates through collaborations to strengthen customer relationships and trust

    Create Content

    We create relevant content for your brand that ranks and gets millions of impressions

    Generate Leads

    We generate high-quality leads for sustainable growth and increased sales

    Increase Sales

    Using proven strategies, we help you get more direct bookings

    Local SEO

    We have experience using Google Business Profile and reaching local audiences more likely to convert

    Paid Ads

    We help you reach your digital marketing goals through paid ads across multiple avenues, be it through social media platforms or Google

    Content Marketing

    We improve all kinds of marketing strategies, from email marketing to blog posts

    Website Hosting

    We host websites and assist in web development and UX to improve the customer journey and increase direct bookings

    Custom Hotel Digital Marketing Retainers

    We provide custom digital marketing solutions for hotels. If you need advice on your hotel website or a tailored marketing campaign, fill out the form below, and we’ll craft a solution to meet your needs.

    FAQs About Digital Marketing for Hotels and the Travel Industry

    Here are a few of the most common questions we get asked about digital marketing for hotels.​ If you have any further questions, feel free to contact us.

    Digital advertising isn’t as simple as it sounds. Simply posting a few photos or videos on social media might not be enough to gain bookings and awareness, especially with the constantly changing social media algorithms.

    More than 70% of the global population uses the internet. For many, the internet is their first point of reference for research. So, having an online presence that is not only easy to navigate but also trustworthy and informative gives you a competitive edge over other hotels.

    With well-planned hotel digital marketing campaigns, you can leverage the online space to connect potential guests with your website and secure bookings.

    Yes, we absolutely assist independent hotels as well. Our services are designed to help independent properties, from small boutique hotels to large hotel chains, compete effectively in the market by tailoring digital marketing strategies to their unique needs.

    By tailoring digital marketing strategies specifically for your unique needs, we boost your online presence, attract more guests, and increase direct bookings. Independent hotels can benefit greatly from our expertise, gaining the same data-driven insights and personalised campaigns that larger chains enjoy, all designed to maximise your growth and success.

    The beauty of digital marketing is that it offers various avenues to advertise your hotel. Whether you use hotel PPC Management or hotel mobile marketing will depend on your:

    • Target audience
    • Budget
    • Desired results

    But one of the most effective and long-term strategies for marketing your hotel online is through having an SEO-friendly website.

    The top benefit is that hospitality marketing agencies focus on reaching potential clients online and getting them to book. With that covered, you’ll get to focus on what you know best: providing the best service to your hotel guests.

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