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Hotel SEO Consultant

Hotels face a unique set of challenges when it comes to visibility and attracting direct bookings. From high competition and OTA reliance to brand awareness and seasonal fluctuations, we understand the challenges you face.

With our hotel SEO consultation services, you can chat with an expert offering over 10 years of industry knowledge. Whether you want to maximise your ROI or book out your accommodation during the off-season, we can help you plan a personalised strategy for success.

Not Getting Enough Bookings?

Get expert advice from specialists with years of experience in the hospitality industry.

We’ll help increase your hotel’s online presence and conversions so your business starts to see the success it deserves.

Our Consulting Helps with:

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Types of Businesses:

  • Hotels
  • Resorts
  • Spas
  • Luxury Hotels
  • Tourism Boards
  • Airbnbs
  • Private Accommodations
  • Vacation Rentals
  • Colivings
  • Hostels
  • Online Travel Agencies (specializing in accommodation)

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    Hotel SEO Consultation Packages

    When it comes down to hiring experts who specialise in hotel SEO services, we offer a variety of price points. Below, you will find precisely what reaching the top search results page will cost you.

    Ask an Expert SEO Question

    $ $49
    00
    • Get your question answered by an SEO expert
    • 2nd opinion or clarification question
    • 5 - 10 minute recorded video or email
    •  
    More Info

    1 Hour SEO Expert Consult

    $ $80
    00
    • 1 hour consultation with our lead SEO strategist
    • 80USD/hr
    • Work together on your website to get strategy, direction and an action plan
    •  
    More Info

    1 Hour SEO Consult With Matt

    $ $249
    00
    • 1 hour coaching session with Matt Davison
    • Work together on your website to get direction and strategy
    • Gain insights from a travel and tourism SEO expert
    More Info

    We are a Travel & Hotel SEO Agency with Over 10 Years of Proven Success

    With over a decade of experience in the hospitality industry, our CEO and hotel SEO consultant, Matt, is the captain who will steer your business to the top. He has experience with massive real estate companies, such as RE/MAX, and smaller, new hotels, like Sol Bungalows Bocas del Toro.

    Our company’s hotel search engine optimisation strategy is backed by data-based results that produce long-term ROI. Not convinced?

    Our Hotel Marketing Specialities to Pair With Your Consult

    Content Writing

    We help you highlight your outstanding services and travel brand by creating high-quality content that engages your target audience
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    SEO Audits & Strategy

    We offer comprehensive SEO audits and strategies to pinpoint areas that require attention, helping you drive conversions
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    Link Building

    Earn and build high-quality backlinks to connect with your audience and enhance your website’s authority and credibility
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    Content Strategies

    We build a content SEO strategy that leverages search trends, competitor performance, and audience behaviour to craft targeted content that resonates with your ideal guests
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    Content Optimization

    We help you keep your content relevant and updated by regularly ensuring you remain an authoritative entity in the industry
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    Content Upgrades

    Attract organic traffic to your hotel website with high-quality content that showcases your expertise in the hospitality industry
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    Social Media

    We optimise across all social media platforms, assisting in brand awareness, sponsored content, and engaging your audience to raise brand authority
    Find Out More

    Web Design & Development

    We help you revamp your hotel website with special attention to details like website architecture, site speed, and optimisation for mobile devices, tablets, and all screens
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    Need a more comprehensive hotel SEO strategy?
    Let us know what you need

    Our Travel Industry Expertise

    Our Clients Have Featured In:

    Always awesome service from Matt, his team is quick to take feedback and craft exactly what you need. Highly recommended.
    Will Hatton
    Will Hatton The Broke Backpacker
    Thanks for the intensive SEO audit. I'm still working through the suggestions and will be making changes for months. It's been a great blueprint for moving forward and my stats are the highest they've ever been.
    Carol Perehudoff
    Carol Perehudoff Wandering Carol
    I've been working with Matt and his team for a few months now and am blown away by the quality of work delivered each and every time. Excellent communication, on time delivery and very competitive prices. Would recommend and hope to work with him well into the future! Thanks Matt and team
    Janet Newenham
    Janet Newenhamjournalistontherun.com & various niche sites
    We've been working with Matt and his team for several months now on everything from content creation to SEO optimization. They're wonderful with communication, taking direction, rolling with last minute changes, and generally making things easy on our end. They have become valued members of our team, and we look forward to working with them for years to come.
    Bret Love
    Bret Love Co-founder of @Green Global Travel and @Green Travel Media
    The amount of experience and knowledge these guys have of SEO is astounding! I had an audit/consulting session with Matt and came out of it with a long list of suggestions and action items to implement. Already seeing results - thanks Matt!
    Sol Spier
    Sol Spier Digital Marketer
    I have worked with Matthew for almost 10 years with great success and recommend his expertise without hesitation. Dedicated and tenacious!
    Edwina Fletcher
    Edwina FletcherOwner of multiple online travel agencies
    Top quality, they did some SEO work for me and I was more than satisfied, my site reached the target and more. Now my business is in overdrive and I am turning away clients.
    Jake Ritter
    Jake Ritter
    The best travel SEO, writing and link building service you can find anywhere at groundbreaking prices. Would love to kick start new sites just so I can utilize their rock star services.
    Jyotsna Ramani
    Jyotsna Ramani
    The results have been absolutely amazing. My request to rank in a fiercely competitive market was not an easy one and they came through with flying colours.
    David Hart
    David Hart Owner of multiple flight sites
    Been working with Matt for a good couple years now and he really knows his stuff. Love his SEO audits the most as they are comprehensive and reveal a lot of useful information.
    Aqib Nazir
    Aqib Nazir Founder
    If you are looking for trustworthy, relevant link building and exceptional content creation strategies I highly recommend that you look no further and contact Matthew to give his insights.
    Ruan Smit
    Ruan SmitConversion Advantage
    ....produces results that outmatch any other SEO I've worked with.
    Sia Mahojar
    Sia MahojarMarket Monkey
    ... an SEO legend. He knows his stuff.
    Nick Thompson
    Nick ThompsonBusiness development executive at Mark1media
    ...an excellent SEO strategist.. He is methodical, diligent, detailed orientated, inquisitive and he has a palpable hunger for knowledge.
    Deon Malan
    Deon MalanSEO specialist at iProspect
    Any company working with Matthew will have a valuable asset in their hands.
    Wouter Kritzinger
    Wouter KritzingerSenior SEO at Takealot.com
    ... a pleasure to collaborate with him. I'll definitely work with him again in future.
    Neal Strydom
    Neal Strydom Content Designer at VFZ and artist at BNRY
    ...very knowledgeable and a has a in depth knowledge of Search Engine Optimization. Wonderful person to work with..
    Adam Cannell
    Adam Cannell Ecommerce Data Specialist
    In my mind you’re heading sky-high, breaking stratosphere vibes. Go fourth and conquer dude.
    Chad Lee Bryson
    Chad Lee Bryson Head of production Ecomplete
    ....work on Just honeymoons has been outstanding. His knowledge of SEO was superb as he could pick up on things that our web developers have often overlooked or explain something in Google Analytics that people in the industry could not.
    Edwina Fletcher
    Edwina FletcherFounder of the Webtours Group

    Travel Marketing Case Studies

    Over the years, we have helped many hotel clients reach their full potential with our data-driven strategies. View our case studies below to see our proven track record of successes.

    How the Consulting Process Works

    SEO success is achieved through a solid hotel SEO strategy curated by our expertise and your help. Here is how we start the process.

    Step 1: Discovery

    Our process begins with you sharing some details about your hotel. From there, our hotel SEO experts will reach out to understand your hotel’s unique goals (i.e., website name, challenges you’re facing, what you want to improve, and goals you want to reach). We may request GSC access if you have it and if you would like a slightly more detailed consultation. Then, we can move on to the next part of our consultation process.

    Step 2: Preparation​

    Before we begin the call, we recommend that you prepare some industry-specific questions for the consultation. We will assess the hotel website before the call, so we can understand it in more depth before the call.

    Step 3: The Call​

    You will be paired with a strategist for a 1-hour consultation to assess your website together, discussing its features and challenges. We will then work together to identify an actionable plan for your website to move forward and improve.

    Step 4: Post-Call Report​

    After the consultation, we'll send you an actionable hotel SEO strategy you can use to improve your website.

    Step 5: Additional Services​

    We can then offer a range of services to help you bring the strategy to life. Our hotel SEO services encompass researching relevant keywords, creating high-quality content, optimising internal links, executing link-building campaigns, and other key strategies.

    Ready to get some expert insights?

    Book your consultation here

    Why You Need Our Hotel Industry Consultation and SEO Services

    Our highly skilled consultants will advise you on how to build an SEO strategy tailored to your unique goals and needs:

    Competitor Market Research

    We thoroughly research your competitors to gain a comprehensive understanding of your niche. This involves analysing their entire website, their SEO strategies, and identifying which keywords they are targeting. This highlights any content gaps in the current plan that could provide opportunities for us to gain a competitive edge.

    Tailored Marketing Strategy

    A well-defined and well-executed strategy is key to achieving long-term results. That is why we encourage you to book a consultation call, so we can learn more about your goals and build a plan tailored to hospitality platforms that resonates with your potential clients. Our consultants also work on increasing EEAT, which improves Google’s trust in your website and helps it rank higher.

    Website Planning

    A website is key to the success of hotels. If you don’t have a website for your hotel yet, our consultation services are the perfect way to start planning your web build from the ground up.

    Additionally, we can accurately identify and resolve issues affecting your website’s growth and performance through detailed technical audits. Audits include checking errors related to website speed, metadata, schema markups, crawlability, and indexing. By doing this, SEO consultants can free up your site from potential blockers, and once fixed, can clear the way to improved ranking.

    Collaborations

    We collaborate with the best in the travel and digital marketing industries to ensure you receive the best recommendations and services, informed by industry trends. These collaborations encompass a range of services, including SEO, PPC, and social media, among others.

    Generate Leads

    We guide you towards a strategy that generates high-quality leads for your hotel and brand, ensuring consistent direct bookings.

    Build Digital Assets

    Some of our post-consultation services include creating digital assets, such as logos and graphics, for your hotel and brand.

    Increase Bookings

    A hotel SEO consultant helps attract more direct bookings to a website, which can help you reduce commission fees from OTAs. By optimising the site for user-friendliness, targeting high-value keywords, and enhancing navigation, you can improve site performance and drive sales. With our proven and consistent strategies, we help you organically drive direct bookings for your hotel, lodge, resorts, and more.

    Local Search

    To dominate Google Maps and regional searches, a specialised consultant will help create and implement local SEO strategies. This is achieved by targeting local search rankings, optimising your Google Business Profile, and setting up directory listings, allowing us to increase your property’s visibility to travellers nearby. Engaging local content not only further strengthens your presence but also ensures your hotel is the top choice for regional guests, helping you rely less on OTAs.

    Increase Organic Traffic

    By leveraging location-specific keywords ike “luxury hotel in Cape Town” or “boutique hotel near me,” you can attract potential guests who are already in your vicinity. Our expert strategies, like maintaining up-to-date and accurate business details, along with high-quality images, attributes, and a strong social media presence, also help you reach your targeted traffic organically, ensuring long-term results.

    Increased Search Rankings

    Increasing your hotel’s online visibility is one of the top goals for many hotels, and it can be pretty challenging to achieve on your own. With over a decade of industry knowledge and a deep understanding of the constant changes to major search engines, we can recommend proven strategies to enhance your search rankings.

    Reduce OTA Dependency

    Reducing OTA reliance is crucial for an independent hotel seeking higher brand control and profits. A specialised consultant can help you get better search engine rankings, gain client trust, and show your authority in the field.

    Lowered commission fees not only ensure increased profit margins but can also strengthen your relationship with guests. By moving away from OTAs, you also gain control back over your pricing, bookings, guest reviews, and guest data, ensuring a healthier bottom line.

    Want to start seeing results like these?

    Schedule your Hotel SEO consultation today!

    The Travel Tractions Difference

    As a proficient travel SEO company with ample experience in the hotel and tourism industry, there are several benefits to working with us for your website’s marketing strategy:

    Client-Centric Approach

    We prioritise our clients’ needs and wants to ensure every recommendation is tailored to your specific objectives and goals. This client-centric approach ensures we deliver optimal, value-driven SEO solutions that will achieve long-term satisfaction and measurable results.

    Long-Lasting Relationships

    We aim to build lasting, mutually beneficial connections with all of our clients and partners. We put a strong emphasis on collaboration and trust for sustained growth and support.

    Complete Transparency

    We are transparent throughout the entire process. We’ll tell you the hard truths you need to hear to succeed that other agencies won’t and are completely transparent with deliverables.

    Algorithmic Expertise

    We consistently monitor search engine results, updates, and industry trends that may impact their website. Then, we adjust our strategies accordingly to ensure you get the best results.

    Not too sure where to start?

    Book a FREE call with one of our strategists to discover the best next steps for your hotel

    Book a call with an expert

    Custom SEO Packages

    Seeking something more tailored for your luxury travel website? Please leave your details below, and we’ll get in touch with you to discuss creating the perfect strategy for your hotel.

    FAQs About Hotel SEO Consultant Services

    Here are a few questions we get asked about our hotel SEO consultant services and packages.

    SEO services for hotels involve optimising your website, social media, and online presence to improve your visibility in search engines. This ranges from on-page optimisation to technical SEO, which deals with your website’s infrastructure.

    Our proven SEO strategies increase direct bookings, reduce your reliance on OTAs, and increase site authority.

    An SEO consultant analyses your hotel’s online presence, from the site to the market and competitors. From there, they will advise where to optimise content and improve technical aspects based on your goals for the website.

    Yes! Our team can work alongside yours to implement the suggested changes. We gather information from your PMS, such as operations, reservations, and more, and integrate it with our strategies to help you get the best outcome for your hotel.

    Local SEO is a specialised search engine optimisation that helps improve local business listings, which is essential for hotels. Leveraging tools like Google Business Profile can help you show up in specific areas where your target audience may be looking for you.

    SEO isn’t a switch that can be flicked. It is a process that takes time and can take three months to a year to see visible results. Results depend on factors like your competition, website authority, technical issues, and your niche. The key to achieving success is consistent effort and patience.

    Absolutely! Their expertise can help you significantly accelerate your hotel’s online growth and reduce dependency on third-party channels. Through their guidance, you’ll have a roadmap to higher-quality traffic, long-term visibility, and increased direct bookings.

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